United Group is a leading provider of telecommunications services and media in Southeast Europe. NBG is one of the two top media operators in Bulgaria, comprising ten TV channels including national NOVA TV, four radio channels and online businesses, including the country’s largest online platform NetInfo (reaching 80% of the Bulgarian population each month).
The acquisition of NBG represents an important structural move in the local media sector. United Group firstly acquired the biggest Bulgarian telecom - Vivacom, in what was the largest deal in Bulgaria for 2019 (). With the purchase of NBG, United Group adds key media assets to the telecom ones and secures its position as a major player on the Bulgarian market.