Introduction

The evolution of artificial intelligence (AI) technologies has transformed various sectors, and the corporate environment is no exception. Tools like ChatGPT and Copilot have gained popularity for their capabilities to generate text and code, respectively, offering new ways to automate tasks and enhance productivity. However, adopting these technologies requires a cautious approach, considering ethical, legal, and compliance implications. Today, we will discuss the use of these generative AIs in corporate settings, highlighting necessary precautions and guidelines established by Brazilian AI regulations.

Generative Artificial Intelligences: What They Are and How They Work

Generative AIs, such as ChatGPT and Copilot, are advanced machine learning models trained on vast datasets. They have the ability to produce coherent text, create programming code, answer complex questions, and even engage in natural conversations. These tools are based on deep neural networks that learn patterns and contexts from training data.

ChatGPT is a language model developed by OpenAI, designed to understand and generate human-like text naturally. It can be used for various applications, including customer service, content generation, and technical support.

Copilot, on the other hand, is a GitHub tool developed in partnership with OpenAI, intended for coding assistance. It suggests lines of code and entire functions based on the context of what the developer is writing, facilitating the programming process.

Benefits of Using Generative AIs in the Corporate Environment

  • Increased Productivity: Tools like ChatGPT and Copilot can automate repetitive and time-consuming tasks, freeing employees to focus on more strategic and creative activities.
  • Customer Support: Advanced chatbots can provide 24/7 customer support, improving customer experience and reducing the workload on human support staff.
  • Quality and Consistency: Automated generation of text and code can ensure greater consistency and quality in deliverables, especially in tasks requiring precision.
  • Time Savings: Developers can benefit from Copilot to write code more quickly, while professionals and writers across various fields use ChatGPT to create content more efficiently. Applications within the AI itself can allow GPT to respond as if it were a Specialist or Consultant in the field of expertise.

Precautions When Using Generative AIs

Although the benefits are numerous, it is crucial to adopt specific precautions when integrating generative AIs into the workplace:

  • Data Privacy and Security: Companies must ensure that sensitive and confidential information is not exposed or misused by AIs. It is essential to implement robust data security measures and privacy policies.
  • Quality and Accuracy of Information: AIs may occasionally generate incorrect or misleading responses. A human review process is necessary to validate the accuracy and relevance of the information generated.
  • Bias Prevention: AI models may reflect biases present in the training data. Companies should monitor and mitigate these biases to avoid discrimination and ensure fairness.
  • Compliance and Regulation: Organizations need to adhere to local and international regulations on AI usage, ensuring legal and ethical compliance.

AI Regulation in Brazil

Bill 2.338/2024, introduced by Senator Eduardo Gomes (PL-TO), aims to establish guidelines for the use of artificial intelligence (AI) in Brazil, promoting a regulatory framework that ensures safety, ethics, and transparency in the development and application of this technology. The bill proposes the creation of a specific regulatory agency for AI, which would be responsible for overseeing and regulating AI-related activities, ensuring that AI systems are developed and used in a manner that respects fundamental rights and citizens' privacy. Additionally, the project suggests implementing technical standards and conducting periodic audits to ensure compliance with established norms.

Currently, Bill 2.338/2023 is under consideration in the Federal Senate, having already been discussed in several thematic committees, such as the Committee on Science, Technology, Innovation, Communication, and Informatics (CCT) and the Committee on Constitution, Justice, and Citizenship (CCJ). The proposal has generated extensive debate among lawmakers, technology experts, industry companies, and civil society organizations, reflecting the complexity and importance of the topic. Discussions have focused on the need to balance technological innovation with the protection of individual rights and the socio-economic impact of AI. The next step will be the bill’s vote in the Senate plenary, where further amendments and adjustments may be incorporated before it proceeds to the Chamber of Deputies.

Brazil is advancing in its AI regulation, seeking to balance technological innovation with protection of citizens' rights. The Brazilian AI bill (Bill No. 2338, 2023) establishes guidelines and principles for the responsible development and use of AI technologies. Key points include:

  • Transparency: Companies must be transparent about their use of AIs, informing users when they are interacting with an automated system.
  • Accountability: Developers and operators of AIs are responsible for ensuring that their technologies operate safely, fairly, and ethically.
  • Personal Data Protection: Regulations reinforce the importance of compliance with the General Data Protection Law (LGPD), ensuring personal data is protected against misuse.
  • Governance and Oversight: The creation of a specific regulatory body to oversee and monitor AI usage, promoting fair and responsible practices.

Digital Compliance Measures

To ensure that the use of generative AIs complies with regulations and best practices, companies should implement a robust digital compliance program. Essential measures include:

  • Policies and Procedures: Establish clear policies on AI use, including privacy guidelines, data security, and ethical practices.
  • Training and Capacity Building: Train employees on the risks and opportunities associated with AI use, fostering awareness, efficiency, innovation, and responsibility.
  • Monitoring and Auditing: Implement continuous monitoring systems to identify and address issues related to AI use, and conduct regular audits to ensure compliance.
  • AI Impact Assessment: Conduct impact assessments before implementing new AI technologies, considering potential risks and benefits.
  • Feedback and Continuous Improvement: Establish channels for ongoing feedback from users and stakeholders, promoting continuous improvement of AI usage practices.
  • Assessment of Potential Copyright or Intellectual Property Rights: Evaluate potential copyright or intellectual property rights issues in works, documents, applications, or any materials generated by generative AIs.

Generative AIs, such as ChatGPT and Copilot, offer numerous advantages for the corporate environment, from task automation to productivity enhancement. However, adopting these technologies should be accompanied by a careful approach, considering ethical, legal, and compliance implications. AI regulation in Brazil provides an important framework to ensure that the use of these technologies is responsible and aligned with citizens' rights. By implementing robust digital compliance measures, companies can maximize the benefits of generative AIs while minimizing risks and ensuring safe and ethical use.

References:

  • OpenAI. (2021). “Introducing ChatGPT.” Retrieved from OpenAI’s website.
  • GitHub. (2021). “GitHub Copilot: Your AI pair programmer.” Retrieved from GitHub’s website.
  • Bill 2.338/2024 – Provides for the use of Artificial Intelligence.
  • General Data Protection Law (LGPD). (2018). “Law No. 13,709.”