About
Provided by Baker McKenzie
Baker McKenzie’s Canadian Advertising & Marketing practice provides full-service support to leading domestic and international companies. The practice is distinguished by its global client base, international perspective and depth of expertise.
The practice has a long record of accomplishment in serving clients active in the Canadian market, including high-profile domestic and international companies in the food and beverage, fashion and luxury, cosmetics and personal care, pharmaceutical and health, consumer electronics and retail sectors, as well as technology providers, social media platforms and other intermediaries. It is panel advertising/marketing counsel to several of these clients, handling most or all of their Canadian work in this area.
The practice team has deep expertise across the sub-disciplines that comprise the practice area and takes an interdisciplinary approach. Baker McKenzie was one of the first Canadian firms to incorporate privacy in its advertising/marketing practice, and to integrate product regulatory and trade compliance into a broader advertising/marketing practice. The practice also brings longstanding knowledge and experience in competition law.
As part of Baker McKenzie, the practice provides coordinated advice on global advertising and promotional campaigns, consumer protection matters and new product initiatives. The practice frequently assists international consumer products companies to expand their sales and operations into Canada.