Intellectual Property

Bell Gully acts for international clients on the protection and enforcement of IP assets as well as related areas such as domain name issues and advertising regulations. It represents an enviable number of overseas clients, as well as prominent domestic corporations, in the IP aspects of cross-border corporate transactions across a broad range of industries. The team has notable litigation experience, particularly in relation to copyright and trade mark infringement. Bell Gully boasts wide-ranging expertise, from financial services and pharmaceuticals to media and entertainment.

"We have had multiple occasions where timelines were tight and Bell Gully has always responded promptly and kept us informed of progress in a transparent and engaged manner."

"I have always appreciated Bell Gully having many eyes on our work. I have a high regard for their skill and the people we have worked with."

Bell Gully represented Frucor Suntory New Zealand, producer of the V Energy drink, in a dispute concerning Frucor’s trade mark registration for its distinctive green colour, which Energy Beverages, a competitor in the energy drinks space, sought to have revoked from the register of trade marks.

Tania Goatley is established in commercial litigation and is well placed to advise clients on various aspects of IP law. Her practice includes representing companies in patent disputes, trade mark infringement proceedings and regulatory breaches. "Tania has overseen a considerable portion of our work and provided excellent lawyers in her team, and more broadly across Bell Gully, that have without doubt met our needs."

Jessica Miles is a senior associate specialising in IP law, based at the firm's Auckland office. She offers particular experience of trade mark advisory matters as well as opposition and enforcement. "Jessica provided fantastic and professional advice and support in terms of technical excellence and working under pressure."