About

Provided by Cruz Marcelo & Tenefrancia

In this knowledge-based age, the protection, enforcement and commercialization of Intellectual Property rights are indispensable to economic development  Our lawyers are best known for their ability to provide excellent services covering the full spectrum of IP practice.

Our IP practice includes:

  • Prosecution of applications for the registration of trademarks and patents (inventions, utility models, industrial designs) and applications for issuance of copyright deposit;
  • Protection of business models, trade secrets and undisclosed information; IP commercialization, which includes negotiating, drafting and reviewing agreements for licensing and franchising;
  • Registering technology transfer agreements with the Documentation, Information and Technology Transfer Bureau;
  • Conduct of IP due diligence and audit of IP assets;
  • Registration of food, cosmetics and drugs with the Food and Drug Administration;
  • Implementing border control measures;
  • Addressing parallel import issues;
  • Handling administrative, civil and criminal cases on trademark, copyright and patent infringement and unfair competition; 
  • Handling domain name disputes;
  • Anti-piracy programs and intellectual property enforcement cases, including market survey, test-buy and evidence-gathering.

Our IP Department has the unique capability of providing value-added services, like patent drafting and IP litigation, without need of outsourcing work to external consultants or general litigators. 

Chambers Review

Provided by Chambers
Intellectual Property - Philippines
1
Band 1
What the Team is Known For

Cruz Marcelo & Tenefrancia has a strong team of IP lawyers in Manila. The firm is active on a broad range of mandates, from IP commercialisation to trade mark opposition disputes. The team is well-versed in IP portfolio management and copyright and patent commercialisation. The firm regularly acts for both Philippine and international clients, offering expertise in a diverse array of sectors, including technology, telecommunications, pharmaceuticals and consumer goods.

Work Highlights

Provided by Cruz Marcelo & Tenefrancia
  • Cruz Marcelo & Tenefrancia successfully filed an opposition on behalf of Dole Asia for the marks "DOLLY" filed by Seabest Food and Beverage and the trade mark application for the mark "DOLLEE" filed by Synergic Circle.

Strengths

Provided by Chambers

Notable Practitioners

Provided by Chambers
Susan Villanueva
1
Susan Villanueva
1
Band 1

Susan Villanueva heads the intellectual property department at the firm. She is highly regarded as an IP expert who is noted for her work as a professor of IP and for her experience working on trademarks. She is particularly active on intellectual property litigation and enforcement.

Patricia A O Bunye
2
Patricia A O Bunye
2
Band 2

Patricia Bunye has expertise in IP matters including licensing and franchising. She also acts on trade mark prosecution and litigation.

Divina Gracia E Pedron
3
Divina Gracia E Pedron
3
Band 3

Divina Gracia Pedron has experience advising prominent brands on their trade mark portfolios, intellectual property enforcement and copyright protection.

"Divina Gracia Pedron is very familiar with domestic and international IP matters. Her network is very broad, which helps with our applications."

Rowanie Nakan
3
Rowanie Nakan
3
Band 3

Rowanie Nakan is noted for her work in patent filing and the protection of intellectual property rights.

"When we need her counsel, Rowanie Nakan always delivers."

Ranked Lawyers at
Cruz Marcelo & Tenefrancia

Provided by Chambers
Filter by
Band

Philippines

Intellectual Property

Susan Villanueva
1
Susan Villanueva
1
Band 1
Patricia A O Bunye
2
Patricia A O Bunye
2
Band 2
Divina Gracia E Pedron
3
Divina Gracia E Pedron
3
Band 3
Rowanie Nakan
3
Rowanie Nakan
3
Band 3

Members

Provided by Cruz Marcelo & Tenefrancia

Allen Jeil L. Gerona

Carlo B. Valerio

Criselda S. Santiago

Khristine C. Dy

Raiza Alexis D. Radoc

Rowanie Nakan

Clients

Provided by Cruz Marcelo & Tenefrancia

ABS-CBN

Dole Philippines

Filinvest Land

JT International

Ortigas & Company

Samsung Electronics

Siemens

Unilab

University of the Philippines

Industries

Provided by Cruz Marcelo & Tenefrancia

Chemical

Computers and peripheral equipment

Electronics

Food

Household and sanitary goods

Pharmaceutical

Real estate

Telecommunications

Television and Broadcasting

Transport equipment