Cruz Marcelo & Tenefrancia, Intellectual Property

About

Provided by Cruz Marcelo & Tenefrancia

In this knowledge-based age, the protection, enforcement and commercialization of Intellectual Property rights are indispensable to economic development Our lawyers are best known for their ability to provide excellent services covering the full spectrum of IP practice.

Our IP practice includes:

Prosecution of applications for the registration of trademarks and patents (inventions, utility models, industrial designs) and applications for issuance of copyright deposit;
Protection of business models, trade secrets and undisclosed information; IP commercialization, which includes negotiating, drafting and reviewing agreements for licensing and franchising;
Registering technology transfer agreements with the Documentation, Information and Technology Transfer Bureau;
Conduct of IP due diligence and audit of IP assets;
Registration of food, cosmetics and drugs with the Food and Drug Administration;
Implementing border control measures;
Addressing parallel import issues;
Handling administrative, civil and criminal cases on trademark, copyright and patent infringement and unfair competition;
Handling domain name disputes;
Anti-piracy programs and intellectual property enforcement cases, including market survey, test-buy and evidence-gathering.

Our IP Department has the unique capability of providing value-added services, like patent drafting and IP litigation, without need of outsourcing work to external consultants or general litigators.

Chambers Review

Provided by Chambers

Intellectual Property - Philippines

Band 1

What the team is known for

Cruz Marcelo & Tenefrancia has a strong team of IP lawyers in Manila. The firm is active on a broad range of mandates, from IP commercialisation to trade mark opposition disputes. The team is well versed in IP portfolio management and copyright and patent commercialisation. The firm regularly acts for both Philippine and international clients, offering expertise in a diverse array of sectors, including technology, art and consumer goods. Key clients include Philippine Department of Science and Technology, In-N-Out Burgers and Fundacion Sansó.

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Work Highlights

Provided by Cruz Marcelo & Tenefrancia

Cruz Marcelo & Tenefrancia worked with medical doctors from the University of the Phillippines Manila (UP), as well as engineers from another constituent university of UP, to identify patentable inventions relating to medical devices.

Strengths

Provided by Chambers

"Cruz Marcelo & Tenefrancia have among the most knowledge and experience in the field of IP in the Philippines. They provide immediate response, and when they need to elucidate, they research and reply within a very reasonable timeframe."

Intellectual Property respondent
Asia-Pacific

"Cruz Marcelo & Tenefrancia is very knowledgeable and smart at strategising on how to approach things."

Intellectual Property respondent
Asia-Pacific

"Cruz Marcelo & Tenefrancia is very knowledgeable and smart at strategising on how to approach things."

Intellectual Property respondent
Asia-Pacific

Notable Practitioners

Provided by Chambers

Susan Villanueva

Band 1

Susan Villanueva is highly regarded as an IP expert who is noted for her work as a professor of IP and for her experience working on trade marks. She is particularly active on trade mark disputes and is also active on anti-counterfeiting matters.

"Susan is best in class. She has helped us navigate our trade mark issues by providing strategic and practical advice."

"Susan is amazing. She is very knowledgeable about intellectual property and is very generous in her advice."

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