Intellectual Property
Asia-Pacific Guide 2025 : Philippines
Band 1
Email address
[email protected]Contact number
+632.8810.5858About
Provided by Cruz Marcelo & Tenefrancia
In this knowledge-based age, the protection, enforcement and commercialization of Intellectual Property rights are indispensable to economic development Our lawyers are best known for their ability to provide excellent services covering the full spectrum of IP practice.
Our IP practice includes:
- Prosecution of applications for the registration of trademarks and patents (inventions, utility models, industrial designs) and applications for issuance of copyright deposit;
- Protection of business models, trade secrets and undisclosed information; IP commercialization, which includes negotiating, drafting and reviewing agreements for licensing and franchising;
- Registering technology transfer agreements with the Documentation, Information and Technology Transfer Bureau;
- Conduct of IP due diligence and audit of IP assets;
- Registration of food, cosmetics and drugs with the Food and Drug Administration;
- Implementing border control measures;
- Addressing parallel import issues;
- Handling administrative, civil and criminal cases on trademark, copyright and patent infringement and unfair competition;
- Handling domain name disputes;
- Anti-piracy programs and intellectual property enforcement cases, including market survey, test-buy and evidence-gathering.
Our IP Department has the unique capability of providing value-added services, like patent drafting and IP litigation, without need of outsourcing work to external consultants or general litigators.
Chambers Review
Cruz Marcelo & Tenefrancia has a strong team of IP lawyers in Manila. The firm is active on a broad range of mandates, from IP commercialisation to trade mark opposition disputes. The team is well-versed in IP portfolio management and copyright and patent commercialisation. The firm regularly acts for both Philippine and international clients, offering expertise in a diverse array of sectors, including technology, telecommunications, pharmaceuticals and consumer goods.
Work Highlights
- Cruz Marcelo & Tenefrancia successfully filed an opposition on behalf of Dole Asia for the marks "DOLLY" filed by Seabest Food and Beverage and the trade mark application for the mark "DOLLEE" filed by Synergic Circle.
Strengths
Provided by Chambers
"Comprehension of complex situations has never been an issue with Cruz Marcelo & Tenefrancia, and their advice has always been solid."
"The firm's recommended strategies and responses consistently provide us with the results we need."
"Comprehension of complex situations has never been an issue with Cruz Marcelo & Tenefrancia, and their advice has always been solid."
"The firm's recommended strategies and responses consistently provide us with the results we need."
Notable Practitioners
Susan Villanueva heads the intellectual property department at the firm. She is highly regarded as an IP expert who is noted for her work as a professor of IP and for her experience working on trademarks. She is particularly active on intellectual property litigation and enforcement.
Patricia Bunye has expertise in IP matters including licensing and franchising. She also acts on trade mark prosecution and litigation.
Divina Gracia Pedron has experience advising prominent brands on their trade mark portfolios, intellectual property enforcement and copyright protection.
"Divina Gracia Pedron is very familiar with domestic and international IP matters. Her network is very broad, which helps with our applications."
Rowanie Nakan is noted for her work in patent filing and the protection of intellectual property rights.
"When we need her counsel, Rowanie Nakan always delivers."
Ranked Lawyers at
Cruz Marcelo & Tenefrancia
Philippines
Members
Provided by Cruz Marcelo & Tenefrancia
Allen Jeil L. Gerona
Carlo B. Valerio
Criselda S. Santiago
Khristine C. Dy
Raiza Alexis D. Radoc
Rowanie Nakan
Clients
Provided by Cruz Marcelo & Tenefrancia
ABS-CBN
Dole Philippines
Filinvest Land
JT International
Ortigas & Company
Samsung Electronics
Siemens
Unilab
University of the Philippines
Industries
Provided by Cruz Marcelo & Tenefrancia
Chemical
Computers and peripheral equipment
Electronics
Food
Household and sanitary goods
Pharmaceutical
Real estate
Telecommunications
Television and Broadcasting
Transport equipment