Franchising
Global Guide 2024 : Global Market Leaders
Band 3
Email address
[email protected]Contact number
+1 212 801 9200About
Provided by Greenberg Traurig, LLP
Greenberg Traurig (GT) provides integrated cross-border legal services worldwide. Our experience in the United States, Latin America, the Middle East, Europe, Asia, and Africa enables us to provide clients with resources in market opportunities, investments, financing, access to capital markets, governmental strategies or dispute resolution.
GT’s wide-ranging franchise and distribution practice helps clients expand worldwide. The Franchise Team has represented clients in establishing franchise and distribution operations in over 60 countries. Transnational franchise and distribution relationships differ in important respects from domestic arrangements. GT thoroughly understands legal and business aspects of international franchising and distribution. GT counsels companies on the impact of laws in certain countries and has vast experience in structuring, negotiating, and documenting all arrangements used in international franchising, including master franchise and area development relationships, joint ventures, non-traditional venue franchises, area representative relationships, any combination of these arrangements, and more. Our team elevates client’s business objectives at the forefront, as our goal is to establish long-term relationships defined by reliability, responsiveness and trust. Our clients’ international transactions are far from standard, and the GT Franchise Team has a unique ability to propose creative alternatives to address issues which arise in negotiations.
Chambers Review
Greenberg Traurig offers a robust franchising practice established in the USA and is continuing to expand on a global scale. The practice is driven by the work of its New York and Chicago offices. The law firm offers:
• Counsel to franchisors on their expansion into overseas markets, including Latin America and the Caribbean.
• Unique expertise in non-traditional venue franchise arrangements, including military bases, train stations and airports.
• Experience advising clients across a variety of industries, including food and beverages and retail.
• An aptitude for franchise and licensing projects, notably in Asia and the Middle East.
Strengths
Provided by Chambers
"The firm has a great multi-focused group that ensures transaction flow, execution and compliance at the same time."
"Greenberg Traurig are incredibly responsive and thorough in the way they handle our enquiries."
"The firm has a great multi-focused group that ensures transaction flow, execution and compliance at the same time."
"Greenberg Traurig are incredibly responsive and thorough in the way they handle our enquiries."
Notable Practitioners
Alan Greenfield handles a range of matters, including franchise expansions. He works with a global client base.
David Oppenheim is a respected figure in the franchising market. He regularly works on Europe and Middle East-related matters.
"David's structuring capability is strong solid when it comes to cross-border franchising."