Media & Entertainment
Brazil Guide 2024 : Brazil
Band 4
Email address
[email protected]Contact number
+55 21 2113 1919About
Provided by Kasznar Leonardos Intellectual Property
Anticipation and awareness of the latest market shifts and trends makes up our DNA. From large productions and digital influencers to diverse advertising channels and the metaverse, our strategic legal advice helps brands and businesses alike to connect with their audience in an effective way.
We regularly apply our international industry knowledge to provide tailored advice to our clients on all aspects of the use, licensing and commercialization of intellectual property and personality rights. Our services include:
- Drafting and negotiating contracts for traditional and digital advertising campaigns, including advertising agency service agreements, media purchase agreements, celebrity and influencer talent agreements, and product placement and endorsement deals;
- Risk assessment and broad legal and reputational advice on promotional, product labeling, marketing and advertising campaigns;
- Legal advice on structuring the monetization of intellectual property assets and personality rights of Web3 initiatives and emerging technology projects, from clearing IP rights for metaverse and non-fungible token (NFT) projects;
- Legal advice and day-to-day support for pre- and post-production phases of film, video and audiovisual projects, from drafting and negotiating master production and marketing agreements;
- Advising on and negotiating umbrella and specific licensing agreements with the Brazilian copyright collecting society (ECAD) for public performance of music.
Chambers Review
Kasznar Leonardos has a robust team of specialists widely known for its expertise on intellectual property, and for supporting important clients from the media and entertainment field. The firm provides advisory services in relation to advertisement campaigns and social media, risk assessment, legal support on film production, as well as negotiation of agency service agreements and copyrights. Kasznar Leonardos often provides legal assistance for publishing companies, film and series producers and content creator agencies.
Strengths
Provided by Chambers
"The firm has a strategic vision and is extremely well prepared to meet complex demands. They have an extremely technically prepared team, with a wide range of knowledge."
"Their work in litigation is very robust. They have in-depth knowledge of jurisprudence and their team is very helpful and agile."
"The firm has a strategic vision and is extremely well prepared to meet complex demands. They have an extremely technically prepared team, with a wide range of knowledge."
"Their work in litigation is very robust. They have in-depth knowledge of jurisprudence and their team is very helpful and agile."
Notable Practitioners
Fernanda Magalhães provides strategic legal counselling regarding advertisement campaigns, agency service agreements and film productions.
"Fernanda is amazing, she is very technical and didactic when giving us information."
"She is a great lawyer who is proactive and very active in this area."