Advertising & Marketing
Canada Guide 2025 : Nationwide - Canada
Band 3
Email address
[email protected]Contact number
+1 416 865 7000About
Provided by McMillan LLP
McMillan has one of Canada’s leading advertising and marketing law practices. Our knowledge of regulatory and industry standards helps clients mitigate the risk of fines, litigation or other liabilities when making product performance or price claims, or in direct comparative advertising.
Our lawyers have diverse backgrounds in areas such as advertising, film, music and publishing enabling them to provide practical, timely and well-informed solutions.
With expertise in a range of sectors, namely agriculture, automotive, consumer products, education, financial services, gaming, media, life sciences, retail, technology and telecommunications, we assist clients with:
- Advertising review: We provide comprehensive support on packaging and labeling for food, drug and cosmetics; drafting and negotiating agreements for co-promotion, licensing, sponsorship and talents; identifying and advising on privacy issues relating to consumer promotions; and compliance in the design, review and execution of contests and promotions.
- Advertising disputes: We have in-depth experience in dealing with Advertising Standards Canada’s Advertiser Dispute and Consumer Complaint matters; have acted for the Association of Canadian Advertisers; have been counsel to the Commissioner of Competition in Competition Act matters; have acted as defence counsel in class proceedings; and represented parties to private litigation injunction matters.
Chambers Review
McMillan maintains a broad advertising practice offering substantial industry expertise in the automotive, consumer products, financial services and telecoms sectors in Canada. The firm is especially known for its strength acting on advertising review matters as well as assisting with advertising disputes. Bolstered by its complementary and well-resourced competition group, the team has deep experience advising on regulatory investigations and cases involving allegations of misleading advertising.
Work Highlights
- McMillan team assisted MaRS, a startup incubator, with advertising issues within its ecosystem as well as outward-facing matters.
Strengths
Provided by Chambers
"The lawyers are very quick to respond and have always been on time in fulfilling their deliverables."
"The McMillan team is always timely and proactive in its advice and counsel."
"The lawyers are very quick to respond and have always been on time in fulfilling their deliverables."
"The McMillan team is always timely and proactive in its advice and counsel."
Notable Practitioners
Toronto-based Dan Edmondstone offers clients a strong understanding of Canada's regulatory regime, including as it relates to advertising and marketing. He provides non-contentious compliance guidance as well as advising on a wealth of advertising-related internal investigations and disputes.
"Daniel Edmondstone provides practical advice in a very timely manner."
Janine MacNeil advises on a broad array of work from her base in Toronto. This includes providing guidance on packaging and labelling concerns as well as advising on promotional campaigns and privacy matters.
Ranked Lawyers at
McMillan LLP
Nationwide - Canada