Gaming
UK Guide 2025 : UK-wide
Band 3
About
Provided by Northridge
About Northridge
Northridge is an independent law firm that focuses on the most complex and important matters in sport, entertainment and gaming. With 31 fee earners, Northridge is Europe’s largest sports, entertainment and gaming practice focusing on the most complex and sensitive contentious and non-contentious matters in the industry.
Betting & Gaming at Northridge
Northridge’s team of specialist gambling lawyers has a deep understanding of the challenges faced by operators and industry participants in an environment of heightened regulatory scrutiny. The team's experience includes M&A support, advice on advertising/marketing compliance, advice on regulatory compliance and licensing, contracts and commercial advice to operators, as well as supporting on contentious and investigatory matters.
Work highlights
- Advised Evolution Gaming on gambling licencing and compliance matters, including on regulatory aspects of the ongoing restructuring of the group following a number of acquisitions.
- Advised Betway on a wide range of sponsorship deals, including high profile international football sponsorships (such as Arsenal) and US-based franchises.
Chambers Review
Northridge is skilled at leveraging its depth of licensing expertise to assist clients in the gaming sector. It provides assistance to clients across a range of regulatory and compliance matters.
Work Highlights
- Northridge advised Evolution Gaming regarding a gambling licence and assisted with a submission on changes to the regulation of online slots games.
Strengths
Provided by Chambers
"The team at Northridge has been extremely receptive in giving practical and detailed guidance on a range of complex matters. The team was very responsive and had a quick turnaround."
"The entire team at Northridge was an integral part of our operation; any specialist advice we required was handled with ease due to their internal expertise."
"The firm has professionals with unparalleled knowledge and understanding of the practicalities of the industry, not just legal elements."
"The team at Northridge has been extremely receptive in giving practical and detailed guidance on a range of complex matters. The team was very responsive and had a quick turnaround."
"The entire team at Northridge was an integral part of our operation; any specialist advice we required was handled with ease due to their internal expertise."
"The firm has professionals with unparalleled knowledge and understanding of the practicalities of the industry, not just legal elements."
Notable Practitioners
Melanie Ellis advises licensed gambling operators on all manner of compliance and regulatory matters. She also advises on advertising and anti-money laundering procedures.
"We were very pleased with the level of service and advice provided by Melanie. It addressed the queries asked and was well expressed in terms of detail and approachability."
"Melanie is a pleasure to work with. She is extremely knowledgeable and responsive, and is able to offer guidance on many regulatory areas, as well as being very pleasant and professional."
"Melanie feels like an integral part of our team. Her availability and attentiveness to our business means that the service levels are beyond excellent."