Competition/Antitrust
Latin America Guide 2025 : Colombia
Band 4
Email address
[email protected]Contact number
+57 (601) 325 - 7300 / +57 (601) 325 - 7313About
Provided by Posse Herrera Ruiz
Posse Herrera Ruiz provides legal advice on competition law, including merger and acquisition clearance, restrictive business practices, unfair competition and consumer protection. Our Firm is active in counseling clients involved in M&As. In addition to participating in the structuring and negotiation of the corresponding agreements, we advise and assist our clients in filing and obtaining clearances with the competition regulatory authorities.
Our work in the fields of restrictive business practices, consumer protection and unfair competition includes the design of market access channels and interaction with competitors, as well as the defense of our clients in litigation and administrative procedures which may arise as a consequence of alleged infringement of competition statutes.
Posse Herrera Ruiz provides legal advice in free competition in the following matters:
- Legal preventive advice regarding commercial-promotional plans and sales strategies.
- Legal representation in administrative antitrust investigations.
- Legal representation to act as complainant or third interested party in administrative antitrust investigations.
- Legal representation in leniency programs before the competition authority.
- Legal advice and representation in the negotiation of guarantees in order to close in advance administrative antitrust investigations, without penalties or sanctions against the investigated parties.
Chambers Review
Posse Herrera Ruiz is a long-standing full-service firm that presents a respectable offering within the Colombian competition arena. The team's work covers assisting with merger control proceedings before the SIC as a result of complex M&A deals, as well as representing major players in unfair competition litigation cases.
Work Highlights
- Posse Herrera Ruiz's competition team assisted Talanx AG with the merger control clearance before the SIC regarding the acquisition of Liberty Mutual’s Latin American businesses.
Strengths
Provided by Chambers
"Posse Herrera Ruiz's detailed understanding of competition issues is crucial, offering clients a sense of security. They effectively align with client needs to deliver high-quality service."
"Posse Herrera Ruiz's detailed understanding of competition issues is crucial, offering clients a sense of security. They effectively align with client needs to deliver high-quality service."
Notable Practitioners
Respected head of department Jorge de los Ríos has an established presence in the Colombian antitrust field regularly assisting clients with merger control procedures.
"Jorge de los Ríos is meticulous with every detail of the matter. He is well prepared, brings lots of experience and has corporate sensitivity. He is a very disciplined person with a strategic mindset."
Ranked Lawyers at
Posse Herrera Ruiz
Colombia
Members
Provided by Posse Herrera Ruiz
Clients
Provided by Posse Herrera Ruiz
Adidas
Arcelor Mittal
Automotores Toyota Colombia
Delta Airlines
Diageo Colombia and Diageo PLC
Halliburton
Ingebombas
Ingram
Jerónimo Martins
Mecanoelectro
Occidental Petroleum
Praco Didacol
SKBergé
TCS Solution Center Sucursal Colombia
Thoma Bravo
Industries
Provided by Posse Herrera Ruiz
Banking & Financial Institutions
Consumer Products
Lifesciences & Health
Retail
TMT