Arochi & Lindner

Managing Partner: Roberto Arochi
Senior Partners: Hedwig Lindner, Jorge Mier y Concha, Ricardo Sanguino
Number of partners:4
Number of lawyers: 53

Contacts
Trademark Litigation: Roberto Arochi, Hedwig Lindner
Trademark Prosecution: Roberto Arochi
Patent Litigation: Hedwig Lindner, Jorge Mier y Concha
Patent & Copyright Prosecution: Jorge Mier y Concha
Copyright Litigation: Roberto Arochi, Jorge Mier y Concha
IP Enforcement: Roberto Arochi
Life Sciences: Hedwig Lindner
Advertising & Marketing: Roberto Arochi
Corporate: Ricardo Sanguino
Civil & Commercial Litigation & Alternative Dispute Resolution: Ricardo Sanguino
Regulatory Affairs: Ricardo Sanguino

Firm Overview:
Arochi & Lindner (A&L) is one of the most respected and recognised names in Latin American intellectual property protection. Since its founding in 1994, A&L has distinguished itself with its legal expertise and exceptional understanding of business needs. Over the years, A&L has anticipated the evolving IP market by developing a tenacious enforcement practice that is now the largest in Mexico, enhancing its patent practice with industry-specific technical competencies, adding commercial litigation capabilities to address related business issues and opening offices in Spain to provide a Latin America–European gateway for IP services. A&L handles all aspects of trademark, patent, copyright, trade secret protection, enforcement, and advertising and marketing law, as well as life sciences, civil and commercial litigation, corporate and regulatory law.

The three most important reasons to choose Arochi & Lindner are:
■ Industry leaders recognise the firm as the leading expert in intellectual property protection in Latin America
■ The firm does not lose sight of small details
■ The firm is an innovative advocate that delivers value with business solutions

Main Areas of Practice:
IP Litigation:
A&L has a solid record of winning results in contested administrative cases and in the courts. The firm knows how to prepare and execute strategies that protect clients’ assets in high-stakes IP disputes involving patent, trademark, trade dress, trade secret and copyright infringement, along with related claims of licensing, contract disputes, unfair business practices and other causes of action.

IP Enforcement:
A&L has built one of Latin America’s most formidable enforcement practices. It safeguards clients’ IP rights in matters ranging from counterfeiting and piracy to comprehensive enforcement programs that include preventive as well as corrective actions, such as border measures, criminal actions, administrative remedies and civil proceedings for damages.

Trademarks, Trade Names, Domain Names & Related Rights:
The firm brings legal skill and business knowledge to searching and advising on the availability, registrability and protectability of trademarks and similar rights. A&L’s trademark team counsels clients on all aspects of prosecution, protection, maintenance and enforcement. The firm also negotiates and drafts licenses, franchise agreements and other commercial transactions involving transfers or authorisations of rights.

Patents:
A&L’s multidisciplinary team of lawyers and technical professionals trained in electronics, engineering, biology and chemistry are committed to understanding each client’s innovations and commercial opportunities in order to secure appropriate rights. The firm provides a full range of patent-related services, including strategic counselling, claims drafting, applications prosecution, portfolio management, licensing, technology transfer and other commercial transactions, enforcement and prevention and/or defence against infringement claims.

Copyright & Authors’ Rights:
A&L’s specialists in copyright law advise on and protect all types of literary, musical and artistic works in traditional and new media, including negotiation of rights, preparation of agreements, contracts, licenses, assignments related to copyrighted works.

Advertising & Marketing:
The firm has particular expertise in advertising and marketing law, and is the exclusive Mexican member of the Global Advertising Lawyers Alliance (GALA). The practice includes all legal aspects on the marketing spectrum from conception to execution: branding, labelling, promotions and sweepstakes, advertising, affiliate marketing, data protection, public relations, media buying, entertainment-related agreements, sponsorships, public events and celebrity endorsements.

Civil & Commercial Litigation:
A&L’s litigation team handles all types of legal contests in the courts, ranging from ordinary summary proceedings, to trials to appeals and including claims for damages and other relief. The firm’s lawyers also are experts in alternative dispute resolution.

Life Sciences:
A&L’s practice covers each stage of the product lifecycle, including trademark and patent prosecution, marketing approvals, license and collaboration agreements, labelling, advertising and marketing, regulatory controls, contractual and IP rights enforcement and defensive litigation.

Regulatory Affairs:
A&L’s team of specialists provides advice on and representation before the responsible government authorities regarding administrative and compliance requirements of doing business in Mexico, maximising investment and managing risk.

Languages:
English, French, German, Spanish.