Eva-Maria Strobel

Practice Areas

Eva-Maria Strobel is a partner in Baker McKenzie's Zurich office. She co-Chairs the Firm's global IP, Technology and Data Practice Group and heads the Swiss IP, Technology and Data team.

Eva-Maria focuses on the development of intellectual property strategies to procure, protect and commercialize her client's intangible assets and to grow the return on investment, as well as on trends driving business such as artificial intelligence and data monetization. She supports clients to identify and minimize risks, change business models and implement business decisions, execute pivotal licensing deals, create bespoke agreements in novel technology fields to maximize economic return, and protect trade secrets, trademarks, designs, copyrights and patents during their entire life cycle. Eva-Maria gained expertise in luxury goods, cosmetics and foods and beverages industries as well as in the healthcare sector, where she also supports on a whole host of regulatory issues relevant to the industry, with a particular focus on marketing and advertising.

Career

International Trademark Association (INTA)

Association of European Trade Mark Owners (Marques) - Regulatory Team

European Communities Trademark Association (ECTA) - Law Committee

Swiss Association for Intellectual Property Law (INGRES)

German Association for the Protection of Intellectual Property & Copyright (GRUR)

Swiss Marketing Club