Loke-Khoon Tan
Global Guide 2024
Eminent Practitioners : Intellectual Property (International Firms)
Eminent Practitioners
About
Provided by Loke-Khoon Tan
Practice Areas
Loke-Khoon Tan is a senior partner of the award-winning IP & Technology Group in Hong Kong and China. He is currently on the Global Firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the AP region. He led the IP & Technology Group as Practice Group leader from 2005 to 2020. He is also the author of various IP publications including the trilogy of "Pirates in the Middle Kingdom: the Art of Trademark War" books. The 4th edition will be published in 2021.
Loke-Khoon supports the Firm's Global Diversity & Inclusion Committee, focusing on LGBT+ in Asia. As an integral part of the Firm's Corporate Social Responsibility Program, the Committee has broad oversight for the strategic development and implementation of the Firm's diversity and inclusion activities.
Loke-Khoon was complimented by the ranking and publications as: "The IP lawyer Loke-Khoon Tan at Baker McKenzie is incredibly responsive. With deep knowledge and legal expertise. He also has great communication and interactive skills." Loke-Khoon was named and awarded one of only four Stonewall Global Changemakers of the year for 2022, for his exceptional work on advancing global LGBTQ+ workplace equality.
Loke-Khoon's practice focuses specially on intellectual property law in the People’s Republic of China, with particular emphasis on the structuring of intellectual property rights and anti-counterfeiting planning in the area of trademarks, design patents, copyright, trade names, computer software, passing-off, unfair competition, designs, labelling laws, food, drug and health regulations, consumer, media and advertising laws. With the new economy, his practice also encompasses domain names, Internet, social media, media, entertainment and technology laws. He also has extensive experience representing major brands and leading corporations in various industries, including luxury and fashion, retail, consumer goods, cosmetics, pharmaceuticals, media & entertainment, alcohol and liquor, food and beverage etc.
Chambers Review
Global
Tan Loke-Khoon is regarded for his wealth of experience in the IP space. His expertise in IP rights enforcement and infringement cases is sought after by many household names, including in the entertainment and consumer goods industries.
Strengths
Provided by Chambers
"He's very knowledgeable and very active. He's been around forever and is very well respected."
"He is very responsive and approachable. He is able to share a lot of industry practice, which comes in very handy."
"He's very knowledgeable and very active. He's been around forever and is very well respected."
"He is very responsive and approachable. He is able to share a lot of industry practice, which comes in very handy."