Shannon Zmud Teicher

Practice Areas

Intellectual Property; Trial & Appellate Litigation

Areas of Experience: Intellectual Property Litigation; Trademarks; Copyrights; Cybersecurity, Data Protection, & Privacy; Entertainment, Digital, & Sports; Media and Media Litigation; Technology Licensing & Transactions; Blockchain & Digital Assets

Career

Shannon Zmud Teicher is an advocate and counselor with deep experience in intellectual property, media and technology. Her practice consists of advising and—when necessary—litigating for clients in the areas of trademark, copyright, social media, advertising, marketing, and entertainment. Shannon often jokes that her start as a traditional media attorney was great luck because now everyone is a publisher.

But whether it’s providing counsel on the development and launch of a new mobile app or defending free speech rights in the courtroom, Shannon’s approach is simple: deliver excellent legal service tailored to the goals of her client.

Professional Memberships

Media Law Resource Center, Pre-Publication/Pre-Broadcast Committee, Past Chair

American Bar Association – Tort Trial and Insurance Practice Section (TIPS), Media, Privacy and Advertising Law Committee Vice Chair, 2016-2017

Dallas Bar Association, Media Relations Committee, Past Chair

Patrick E. Higginbotham American Inn of Court, Associate, 2008

Dallas Women’s Foundation, Advocacy Task Group, 2014-Present

Personal

Education

B.J., summa cum laude, University of Missouri

J.D., with honors, University of Texas School of Law

Bar Admissions

Texas

Court Admissions

United States Court of Appeals for the Fifth Circuit

United States District Court for the Eastern, Northern, Southern, and Western Districts of Texas

Experience

Shannon assists clients with all sorts of intellectual property matters both as counselor and in court:

- Trademark search, registration, protection, licensing, cease and desist, and infringement matters

- Copyright registration, protection, licensing, cease and desist, and infringement matters

- Trade secret policies, protection and misappropriation matters

- Domain name acquisition, protection, cease and desist, and Uniform Domain Name Dispute (UDRP) matters

- Agreements to govern web and app activities, including Terms of Service (TOS), End User License Agreements (EULA), Privacy Policies, Security Policies, Subscription / Auto-renewal Agreements, and Distribution Agreements

- Agreements to govern independent contractor, employee and developer relationships, including work made for hire, non-disclosure, security, social media and confidentiality agreements

- Advice on compliance issues such as privacy, ADA accessibility and WCAG 2.1

Shannon provides advice on marketing campaigns and promotions on the web and social media platforms such as Facebook, Twitter, Pinterest, Instagram and others. This includes guidance on a variety of topics, including:

- Social media and endorsements, including disclosures

- Social media and regulatory compliance, including Federal Trade Commission (FTC), National Advertising Division (NAD) and other regulatory and self-regulatory organizations

- User-generated content, including Communications Decency Act (CDA) implications

- Fair use and copyright issues for images, videos and music, including Digital Millennium Copyright Act (DMCA) registration and take-downs

- Official Rules and advice on sweepstakes, contests and prize giveaways

- Mobile, text and telemarketing issues, including Telephone Consumer Protection Act (TCPA) compliance

- Privacy issues, including Children’s Online Privacy Protection Act (COPPA) compliance

In the First Amendment media context, Shannon routinely assists clients:

- Defend defamation, libel, privacy and related claims

- Defend subpoenas in both criminal and civil courts

- Pursuing public records and enforcing open meeting laws

- Securing access to courtrooms