Valdir de Oliveira Rocha Filho

Practice Areas

Intellectual Property; Art & Culture; Information Technology & Communications; Media & Entertainment; Sports; French Desk

Career

Valdir Rocha is the National Practice Group Leader for the Intellectual Property Practice Group. He is recognized globally for his expertise in helping companies protect and defend their intellectual property rights. He has advised many premier global and Latin American corporations, as well as internationally recognized brands.

For more than three decades Mr. Rocha has provided clients with business-focused advice on registration, licensing and litigation of trademarks, industrial designs, patents, utility models, software, domain names, plant varieties and copyrights; technology transfer agreements, franchising agreements. He has also regularly represented clients in matters related to trade names, unfair competition, trade secrets and other transactional matters associated with intellectual property rights.

Clients value Mr. Rocha’s vast experience and deep industry knowledge, along with his ability to identify unique solutions to resolve the challenging issues faced by today’s leading companies and their brands.

Professional Memberships

Board Member of ABPI; Board Member of ABAPI; Former Regional President (Americas) of GALA; Former Brazilian Delegate to ExCom in India (2011) and Korea (2012) of AIPPI; Member of IFLA; Member of the Enforcement Committee of INTA.