Intellectual Property (International Firms)
Global Guide 2024 : China
Band 1
Email address
[email protected]Contact number
+852 2846 1888About
Provided by Baker McKenzie
Baker McKenzie's award winning Intellectual Property team have advised many of the world's leading and most well-known brands on how to manage, protect and enforce their IP assets for many years. The practice's extensive capabilities, long standing track record, and impressive client list has seen the team win a host of industry awards and maintain a Band 1 ranking from Chambers Global from 2009 to 2023.
In Greater China, the Firm's IP practice has over 40 dedicated IP professionals with over 40 years of expereince. The team has an extensive track record in advising our clients across a wide range of sectors and have strong expertise in all aspects of portfolio management, technology transfer and licensing transactions. In addition, our experience and ability to conduct IP audits, provide patent validity and infringement opinions and the ability to assist on litigation as well as transactional IP matters enables us to provide a full range of top tier IP services to all of our clients.
We established Baker & McKenzie IP Agency (Beijing) Company Limited in Beijing and Shanghai to handle PRC trademark, copyright and enforcement matters for our clients. Globally, our firm manages the portfolio of the world's largest trademark owner and the portfolios of several large brands, spanning over 200 jurisdictions. In total, our firm manages 450,000 trademarks worldwide.
Chambers Review
Baker McKenzie maintains an impressive team of specialists across offices in Hong Kong, Beijing and Shanghai. The law firm has an impressive track record of handling both contentious and non-contentious mandates. It also handles trade mark, patent, regulatory and compliance work, and is a popular choice of counsel for major international brands as well as increasingly serving domestic clients. The team offers a broad range of expertise covering the consumer goods, pharmaceutical, technology, finance and entertainment sectors. It is well placed to assist multinationals with protecting and enforcing their IP rights in China, as well as licensing matters. The team is bolstered by its PRC joint operation with FenXun Partners, as well as leveraging its regional and global network to provide joined-up international advice. The team counts the Chartered Institute of Management Accountants (CIMA) and Nike among its clients.
Strengths
Provided by Chambers
"They're very responsive, they provide very detailed and thorough analysis of the results as they arise and projected consequences. They are just extremely organised."
"They know the tech industry very well and are good at providing practical solutions to clients. They are able to deliver first-class quality of work product on a reasonable budget."
"They're very responsive, they provide very detailed and thorough analysis of the results as they arise and projected consequences. They are just extremely organised."
"They know the tech industry very well and are good at providing practical solutions to clients. They are able to deliver first-class quality of work product on a reasonable budget."
Notable Practitioners
Tan Loke-Khoon is regarded for his wealth of experience in the IP space. His expertise in IP rights enforcement and infringement cases is sought after by many household names, including in the entertainment and consumer goods industries.
"He's very knowledgeable and very active. He's been around forever and is very well respected."
"He is very responsive and approachable. He is able to share a lot of industry practice, which comes in very handy."
Maria Smith is recognised for her experience in assisting international clients with IP portfolio management and brand protection mandates, with a focus on copyright and trade mark matters. She often advises clients in the technology and consumer goods sectors.
"She's well known and has become more of a stalwart of the practice."
"She is very well respected, and has been around for a long time."
Isabella Liu has significant IP expertise, frequently advising life sciences entities on trade mark and patent matters, as well as IP aspects of M&A transactions. She leads Baker McKenzie's Asia-Pacific IP and technology practice.
Loo Shih Yann is known for his contentious IP work, which includes patent and trade mark enforcement actions and infringement proceedings. He is frequently mandated by high-profile clients in the TMT and pharmaceutical sectors. He serves as the firm's Asia-Pacific chair.
"Loo Shih Yann has a good name in the market."