Competition/Antitrust
Asia-Pacific Guide 2025 : Thailand
Band 2
About
Provided by Herbert Smith Freehills
Led by Nonnabhat (Niab) Paiboon, Herbert Smith Freehills' Thailand competition/antitrust team is widely recognised as one of the leading teams in the field. We are at the forefront of regulatory practice and competition law and are well-placed to help clients who are subject to industry-specific regulation. We can advise clients on the full spectrum of competition work, including investigations, litigation, merger clearance, and advice on regulated sectors.
Merger control regimes have multiplied across the globe, with effective merger control strategy and its execution key to the timing and success of many deals. We partner with clients to identify antitrust risks and formulate a filing strategy at the outset, advising on optimum transaction structure, competition due diligence and guiding a transaction through competition and regulatory review to completion. Our team will help clients set strategy, manage risks and respond. We have significant expertise in handling in-depth reviews and in obtaining clearances based on innovative commitments, together with extensive experience dealing with the challenges of managing merger reviews in nascent competition regimes.
Our competition litigation practice integrates our corporate and disputes team, providing clients with a seamless service in the event matters become contentious.
Chambers Review
Herbert Smith Freehills in Bangkok frequently handles complex antitrust work in the telecommunications, automotive, energy and banking sectors, among others. It provides competition law advice relating to joint ventures, M&A and exclusivity arrangements. The firm often collaborates with its offices in other jurisdictions to provide cross-border coverage.
Work Highlights
- Herbert Smith Freehills advised Telenor Group on the merger control and antitrust matters stemming from the merger of Total Access Communication Public Company and True Corporation.
Strengths
Provided by Chambers
"Herbert Smith Freehills is very responsive and gives practical advice. Its team is diverse and the rapport amongst its lawyers is rare compared to other firms."
"The firm has broad experience across the Asia-Pacific region. It has deep expertise and ample experience."
"Herbert Smith Freehills is very responsive and gives practical advice. Its team is diverse and the rapport amongst its lawyers is rare compared to other firms."
"The firm has broad experience across the Asia-Pacific region. It has deep expertise and ample experience."
Notable Practitioners
Nonnabhat Paiboon leads Herbert Smith Freehills' practice. She hasexpertise in competition law, especially regarding merger clearance in the Thai market.
"Nonnabhat has a commercial mind and is very pleasant to work with."
"She is responsive and gives good advice. Her expertise is in competition law."
Ranked Lawyers at
Herbert Smith Freehills
Thailand
Members
Provided by Herbert Smith Freehills
Jedsarit Sahussarungsi
Head of Department
Supadith Palungteapin
Supisara Pothikanon
Industries
Provided by Herbert Smith Freehills
Automotive
Consumer
Energy
Financial Institutions
Hospitality
Insurance
Logistics
Manufacturing and Industrials
Private Capital
Technology, Media, Telecommunications