Advertising: Transactional & Regulatory
USA Guide 2024 : USA - Nationwide
Band 3
Email address
[email protected]Contact number
+1 202 342 8400About
Provided by Kelley Drye & Warren LLP
We’re highly respected and nationally ranked attorneys, with deep and ready knowledge of advertising law, courtroom-tested litigation skills, and a reputation for integrity and credibility earned through prior experience serving with, and working across the table from, the Federal Trade Commission (FTC) and other government agencies.
We help global brands and Fortune 500 companies that manufacture and sell products across a range of industries to navigate this dynamic and heavily regulated industry, ensuring that their marketing, advertising and promotions are both effective and compliant with federal and state laws and regulations, broadcast network and industry self-regulatory standards, and evolving best practices for traditional and new media marketing.
We review traditional and digital advertising and promotional materials for truth in advertising, claim substantiation, use of intellectual property, and compliance with consumer protection rules. We work with companies to evaluate, substantiate, and, where necessary, modify their advertising claims, providing risk management guidance to minimize the potential for competitor, consumer or agency challenges, and achieve their competitive goals in the marketplace with legally compliant marketing campaigns of all types, across all platforms.
Chambers Review
Kelly Drye & Warren LLP has a broad-based practice noted particularly for its expert handling of complex regulatory challenges. The department acts on false advertising disputes under the Lanham Act as well as before the NAD. It also represents clients involved in consumer class actions and FTC enforcement proceedings. The team is a leader in Telephone Consumer Protection Act matters, defending clients from both regulatory and consumer actions in this area.
Work Highlights
- Kelly Drye & Warren LLP defended Bacardi in an NAD challenge claiming deceptive advertising.
Strengths
Provided by Chambers
"The firm is available, flexible and willing to get to know our business so they can best advise us."
"They are able to communicate complex information concisely."
"The team is responsive and capable of working under accelerated timelines."
"The firm is available, flexible and willing to get to know our business so they can best advise us."
"They are able to communicate complex information concisely."
"The team is responsive and capable of working under accelerated timelines."
Notable Practitioners
John Villafranco is known for his strong record of handling false advertising matters before the NAD. His client base includes those active in the food and beverage, consumer products and manufacturing sectors.
"He is an all-around excellent lawyer and communicator."
"John is a terrific lawyer. He is up to date on the law while being a seasoned practitioner."
"John's advice is prompt, sophisticated and business-savvy - factors critical to achieving the best possible outcome."
Christie Grymes Thompson is a go-to lawyer for leading brands. She assists clients with the full range of regulatory matters arising out of their marketing campaigns.
"Christie is a pleasure to work with, delivering consistently excellent and timely advice."
Gonzalo Mon advises clients on all aspects of their advertising strategy, including claims substantiation and privacy concerns.
"Gonzalo is an impressive thought leader."
Donnelly McDowell is noted for his expertise in the advertising space, chairing the advertising and marketing group at Kelley Drye.
"Donnelly is a subject matter expert who delivers crisp and efficient advice in a variety of contexts."
Ranked Lawyers at
Kelley Drye & Warren LLP
USA - Nationwide
Members
Provided by Kelley Drye & Warren LLP