Ranking tables

Advertising: Transactional & Regulatory | USA

USA - Nationwide

The Advertising: Transactional & Regulatory section covers corporate and other transactional work involving advertising and marketing agencies, and other clients in the advertising industry, as well as contractual and regulatory compliance work related to marketing campaigns, such as sponsorship, licensing and branding deals. This section also covers regulatory proceedings, but please note that we have newly created an Advertising: NAD Proceedings section which covers lawyers and firms who specialise in representing brands before the National Advertising Division. The Advertising: Litigation section covers disputes work related to the advertising industry. The core work covered by this section is Lanham Act disputes and consumer class actions involving false advertising. NAD proceedings are not on their own included in the Advertising: Litigation section.

Rankings overview for Departments

All Departments profiles

1

Band 1

  1. BakerHostetler LLP
    1
    BakerHostetler LLP
    Advertising: Transactional & Regulatory
    2024 | Band 1 | 7 Years Ranked
    BakerHostetler LLP houses an impressive advertising practice offering counsel on the intersection of advertising with technology, new media and privacy. The team caters to a number of high-profile brands, providing a wide range of services, including compliance advice and representation in regulatory challenges.
  2. Davis+Gilbert LLP
    1
    Davis+Gilbert LLP
    Advertising: Transactional & Regulatory
    2024 | Band 1 | 15 Years Ranked
    Davis+Gilbert LLP has a market-leading practice renowned for the representation of advertising agencies in both deal-making and regulatory matters. The department also handles marketing and promotions for an impressive array of brands and media platforms. It offers notable social media expertise and also provides counsel on the use of artificial intelligence and other new technologies.
  3. Frankfurt Kurnit Klein & Selz
    1
    Frankfurt Kurnit Klein & Selz
    Advertising: Transactional & Regulatory
    2024 | Band 1 | 15 Years Ranked
    Frankfurt Kurnit Klein & Selz has a highly respected advertising team with a strong bench of experts in both regulatory and transactional matters. Its lawyers act for a large number of blue-chip brands, advising on the development of new promotional ventures and ensuring regulatory compliance. The team draws advertising agencies and big media clients through its ability to negotiate high-value deals. It also offers expertise in relation to social media.
  4. Loeb & Loeb LLP
    1
    Loeb & Loeb LLP
    Advertising: Transactional & Regulatory
    2024 | Band 1 | 15 Years Ranked
    Loeb & Loeb LLP has an outstanding advertising practice whose wide-ranging capacities attract a number of top agencies and brands. The team counsels clients on regulatory compliance, as well as negotiating new marketing partnerships and promotional campaigns. It fields considerable expertise in emerging media and technology, including in the privacy concerns that arise in digital and social media advertising. The lawyers also offer counsel on contentious regulatory matters, including in proceedings before the NAD.
2

Band 2

  1. Reed Smith LLP
    2
    Reed Smith LLP
    Advertising: Transactional & Regulatory
    2024 | Band 2 | 13 Years Ranked
    Reed Smith LLP has an established transactional practice representing a variety of brands and industry associations in developing promotional campaigns. The department retains a focus in negotiating sponsorship and talent deals for entertainment industry clients, with a particular strength in celebrity endorsements. It also assists with sweepstakes, advertising review and negotiation of agency agreements.
3

Band 3

  1. Davis Wright Tremaine LLP
    3
    Davis Wright Tremaine LLP
    Advertising: Transactional & Regulatory
    2024 | Band 3 | 12 Years Ranked
    Davis Wright Tremaine LLP is noted for its advertising practice which sees the group advising clients on compliance and contentious regulatory matters. The attorneys provide counsel to a range of advertisers on cases before the NAD, and also represent a number of advertising agencies and marketing firms. The team displays considerable expertise in negotiating sponsorship and endorsement deals, as well as advising clients on claims substantiation for consumer products.
  2. Kelley Drye & Warren LLP
    3
    Kelley Drye & Warren LLP
    Advertising: Transactional & Regulatory
    2024 | Band 3 | 12 Years Ranked
    Kelly Drye & Warren LLP has a broad-based practice noted particularly for its expert handling of complex regulatory challenges. The department acts on false advertising disputes under the Lanham Act as well as before the NAD. It also represents clients involved in consumer class actions and FTC enforcement proceedings. The team is a leader in Telephone Consumer Protection Act matters, defending clients from both regulatory and consumer actions in this area.
  3. Venable LLP
    3
    Venable LLP
    Advertising: Transactional & Regulatory
    2024 | Band 3 | 15 Years Ranked
    Venable LLP displays extensive capabilities in this space, with a particular specialty in FTC and other enforcement investigations. The firm is especially active in consumer class actions, and also experienced with handling NAD challenges. Its large corporate client base is drawn from a range of industries including retail, technology and manufacturing.
4

Band 4

  1. Arnold & Porter
    4
    Arnold & Porter
    Advertising: Transactional & Regulatory
    2024 | Band 4 | 3 Years Ranked
    Arnold & Porter provides comprehensive counseling on advertising matters, including assisting with regulatory compliance and corporate transactions. The team is well placed to assist clients in dealings with regulators such as NAD, FTC, FDA, as well as holding expertise in consumer class actions. The firm advises a number of leading brands in the food and beverages, life sciences and other consumer products sectors.
  2. Crowell & Moring LLP
    4
    Crowell & Moring LLP
    Advertising: Transactional & Regulatory
    2024 | Band 4 | 1 Years Ranked
    Crowell & Moring LLP fields an impressive advertising offering with particular strengths handling proceedings before the NAD and other regulatory bodies. The firm is adept at handling litigation involving false advertising and unfair trade practices. The team acts on behalf of clients from a broad range of industries, including food and beverages, consumer products and healthcare.
  3. InfoLawGroup LLP
    4
    InfoLawGroup LLP
    Advertising: Transactional & Regulatory
    2024 | Band 4 | 2 Years Ranked
    InfoLawGroup LLP is a widely respected Chicago-based boutique specializing in entertainment and advertising matters. It assists household-name brands with traditional and digital advertising, with notable strength in influencer marketing. The firm is also well equipped to provide counsel on privacy concerns arising out of promotional campaigns.
  4. 4
    Manatt Phelps & Phillips LLP
    Advertising: Transactional & Regulatory
    2024 | Band 4 | 15 Years Ranked
    Manatt, Phelps & Phillips LLP continues to assist advertising agencies and major brands with regulatory compliance and transactions. Its capabilities include talent, sponsorship and agency agreements, and the department also offers counsel on privacy concerns. The firm also provides representation to clients before regulatory bodies, including the FTC and NAD.
  5. Perkins Coie LLP
    4
    Perkins Coie LLP
    Advertising: Transactional & Regulatory
    2024 | Band 4 | 3 Years Ranked
    Perkins Coie LLP houses an impressive advertising, marketing & promotions practice based in the firm's Seattle office. The group acts on behalf of an enviable roster of clients in the technology, e-commerce, beauty and food and beverage industries, providing comprehensive counsel on advertising campaigns.