Po Yi

Practice Areas

With over two decades of private practice and in-house experience, Po Yi provides cross-purpose, multidisciplinary legal counseling on transactional and regulatory matters in advertising, entertainment and media. She works with clients in strategically assessing and addressing competitive and regulatory compliance challenges, including evaluating advertising and marketing practices, developing compliance programs and assisting clients in the event of legal or regulatory actions related to advertising and marketing practices.

Additionally, Po negotiates business alliances, including sponsorships, tie-in arrangements with sports and entertainment properties, co-promotion deals, media deals, agency agreements, and talent endorsements, while advising on content marketing, production, and distribution issues and the development and implementation of advertising and marketing programs across multiple platforms.

She works with clients across a wide range of industry sectors, including financial services, consumer products, retail, hospitality, sports, media and entertainment, and advertising. Her clients include major brands, independent agencies, and digital media and technology companies.

In addition to working with clients, Po hosts and executive produces Manatt’s Perfect Balance: An Advertising Law Podcast, which covers hot topics with industry professionals and Manatt colleagues across multiple disciplines. She also speaks at significant advertising industry webinars and virtual conferences, often offering insight into the world of influencer, digital and social media marketing.

Professional Memberships

Admitted to practice in the state of New York

Member, ABA Section of Antitrust Law

Publications

Co-author, “What Olympics Rule Change Means For Athlete Sponsors,” Law360, December 17, 2019.

Co-author, “Lawsuits loom for ICO version 1.0, regulatory risks of digital currency, and more in this issue of Digital Media Link,” Digital Media Link, February 2018.

Co-author, “Embedding content is risky business, the CFPB could preempt states, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, February 22, 2018.

Co-author, “The changing reality of augmented reality, top five data security issues for healthcare companies, and more in this issue of Digital Media Link,” Digital Media Link, November 2017.

Co-author, “Why brands should kiss and tell, consumer protection is a small world, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, August 17, 2017.

Co-author, “FTC’s latest scrutiny of green paint claims, the starting gate for Olympic-related ads, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, July 20, 2017.

Co-author, “CFPB rule on arbitration clauses, getting real about VR, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, July 13, 2017.

Co-author, “Legal issues for augmented and virtual reality, minimizing the risk of ransomware cyberattacks, and more in this issue of Business News Digest,” Business News Digest, June 2017.

Co-author, “How the perfect advertising puff can turn into a nightmare, what the FTC’s scrutiny of student loans means for telemarketers, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, June 1, 2017.

Author, “Use of Augmented Reality and Virtual Reality Poses Questions About Privacy and Copyright Infringement,” Internet Retailer, May 30, 2017.

Co-author, “Digital Media Link, May 2017 – A Focus on Augmented and Virtual Reality,” Digital Media Link, May 2017.

Author, “Technology Is Disrupting Fashion,” Digital Media Link, May 22, 2017.

Co-author, “Negative option programs in trouble with Congress, good news for food marketers, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, April 13, 2017.

Co-author, “Five things employers should know about the NLRB under Trump, updates on the ACA, and more in this issue of Business News Digest,” Business News Digest, February 2017.

Co-author, “Driving traffic to your video game, hashtagging with caution, and more in this issue of Digital Media Link,” Digital Media Link, January 2017.

Author, “Smart Ways to Drive Traffic and Revenue to Your Video Game,” Digital Media Link, January 23, 2017.

Co-author, “Venable attorneys in Best Lawyers, protecting consumers from phony Olympic merchandise, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, August 18, 2016.

Co-author, “Treading carefully with Olympic trademarks, FTC weighs in on celebrity endorsements, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, August 11, 2016.

Co-author, “Media buying transparency guidelines, Olympic marketing rules, and much more in this edition of Advertising Law News & Analysis,” Advertising Alert, July 28, 2016.

Co-author, “FTC finalizes ‘unnatural’ orders, Olympic trademarks are not fair use, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, July 14, 2016.

Co-author, “Lowering the Bar on Likelihood of Confusion—Another Reason for Brands to Beware of Using Olympic Trademarks,” All About Advertising Law, July 12, 2016.

Co-author, “Data protection post Brexit, how not to make an Olympic marketing mistake, and more in this issue of Advertising Law News & Analysis,” Advertising Alert, July 7, 2016.

Co-author, “Going for the Gold This Summer: Brands Beware!” All About Advertising Law, June 24, 2016.

Author, “A Quick Guide to Rights Clearance,” Law360, March 15, 2016.

Co-author, “Advertising Law News & Analysis—October 29, 2015,” Advertising Alert, October 29, 2015.

Co-author, “For Advertising Employers, NLRA Giveth and FTC Taketh Away,” Law360, October 28, 2015.

Co-author, “Proposed rules on private equity management fee waivers and more in this edition of Business News Digest,” Business News Digest, August 6, 2015.

Co-author, “Advertising Law News & Analysis—July 23, 2015,” Advertising Alert, July 23, 2015.

Co-author, “Digital Media Link: Legal Issues in Virtual Reality, Trademarks, and Copyrights,” Digital Media Link, July 2015.

Co-author, “Virtual Reality Creates Potentially Real Legal Issues,” Digital Media Link, July 9, 2015.

Co-author, “Advertising Law News & Analysis—June 11, 2015,” Advertising Alert, June 11, 2015.

Co-author, “FIFA Fame to Shame—How Brands Can Protect Against Potential Reputational Harm Resulting From Relationships With Scandalized Organizations,” All About Advertising Law, June 5, 2015.

Co-author, “Advertising Law News & Analysis—June 4, 2015,” Advertising Alert, June 4, 2015.

Co-author, “Digital Media Link—February 4, 2015,” Digital Media Link, February 2015.

Author, “It’s a Digital Media World: Legal Issues and Considerations in Creating and Distributing Digital Content,” Digital Media Link, January 2015.

Co-author, “When Pictures Bring a Thousand Headaches,” The Financial Manager, September/October 2014.