Advertising: Transactional & Regulatory
USA Guide 2024 : USA - Nationwide
Band 2
Contact number
+1 212 521 5400Chambers Review
Reed Smith LLP has an established transactional practice representing a variety of brands and industry associations in developing promotional campaigns. The department retains a focus in negotiating sponsorship and talent deals for entertainment industry clients, with a particular strength in celebrity endorsements. It also assists with sweepstakes, advertising review and negotiation of agency agreements.
Strengths
Provided by Chambers
"Reed Smith assists us with our most complex negotiations."
"The firm provides excellent service and high-quality, efficient work."
"It's impressive how prompt they respond to all inquires, always making themselves available."
"Reed Smith assists us with our most complex negotiations."
"The firm provides excellent service and high-quality, efficient work."
"It's impressive how prompt they respond to all inquires, always making themselves available."
Notable Practitioners
John Feldman is frequently sought out to provide regulatory counseling to major brands and institutions. His experience includes regulatory risk assessments and NAD proceedings.
"He is a creative person and thought-leader."
Chicago-based Jason Gordon has a broad practice which encompasses advertising, intellectual property and privacy.
"Jason is an excellent adviser."
"He is a go-to subject matter expert. He is always so helpful and able to help steer us in the right direction."
Keri Bruce's expertise includes negotiating advertising and media agency agreements.
"Keri is an outstanding lawyer. She is an extension of our in-house team and gives us valued guidance."
"Business without Keri would be more difficult and a world I don't want to imagine."
"Keri has a great reputation in the industry. She is creative when we face new challenges, meaning we always end up with the best possible outcome."
Robert Newman is a strong choice to counsel brands and agencies on the intersection of advertising and privacy.
"Rob handles complex negotiations so tactfully. He makes lawyering an art form."
Ranked Lawyers at
Reed Smith LLP
USA - Nationwide