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About
Provided by Jason Gordon
Practice Areas
Jason represents Fortune 100 brands and technology disrupters, media companies, airlines, quick-service restaurants, consumer packaged goods companies and other advertisers. He also counsels clients in new and emerging technologies, including the metaverse, artificial intelligence, alternative and virtual realities, and NFTs.
He advises on commercialization of products and services, advertising, marketing, new media, branding, privacy, mobile marketing, behavioral advertising, right of publicity and traditional trademark and copyright prosecution and counseling.
His practice includes the review of advertising copy, advising about claim substantiation, false advertising and related intellectual property and privacy/publicity issues, and negotiating and drafting a broad array of contracts, including influencer marketing agreements, sports and event sponsorship agreements, agency/client agreements, media buying agreements and talent agreements.
Jason also has experience in resolving complex issues and disputes raising false advertising, unfair competition, copyright infringement, misappropriation of ideas, e-commerce and contract concerns.
He co-chairs the firm’s Jewish Inclusion Committee and is a partner in its Entertainment and Media Industry Group.
Chambers Review
USA
Jason Gordon of Reed Smith LLP advises clients on a wide range of media and entertainment matters. He is noted for his negotiating skills, counseling clients on IP and publicity matters.
Chicago-based Jason Gordon has a broad practice which encompasses advertising, intellectual property and privacy.
Strengths
Provided by Chambers
"Jason does a great job at taking complicated legal theories and changing them into concepts we can relate to. He is armed with really great examples of how certain practices have worked out."
"Jason is very approachable and interacts very well with us, especially non-lawyers."
"Jason's market knowledge is superlative, as well as his problem-solving skills."
"Jason is an excellent adviser."
"He is a go-to subject matter expert. He is always so helpful and able to help steer us in the right direction."
"Jason does a great job at taking complicated legal theories and changing them into concepts we can relate to. He is armed with really great examples of how certain practices have worked out."
"Jason is very approachable and interacts very well with us, especially non-lawyers."
"Jason's market knowledge is superlative, as well as his problem-solving skills."
"Jason is an excellent adviser."
"He is a go-to subject matter expert. He is always so helpful and able to help steer us in the right direction."
Discover other Lawyers at
Reed Smith LLP
California
