Jason Howell
USA Guide 2024
Band 3 : Advertising: Transactional & Regulatory
Email address
[email protected]Contact number
+1.206.359.3134Share profile
Band 3
About
Provided by Jason Howell
Practice Areas
Trademark, Copyright, Internet & Advertising
Technology Transactions & Privacy Law
Intellectual Property Law
Coronavirus (COVID-19): Guidance for Businesses
Advertising, Marketing & Promotions
Interactive Entertainment
Clean Technology
Retail & Consumer Products
Arts & Entertainment
Wineries, Breweries & Distilleries
Food & Beverage
Internet of Things (IoT)
Artificial Intelligence, Machine Learning & Robotics
Sports
Blockchain, Digital Assets & Custody
Food Litigation
Outdoor
Cannabis Law
Apparel & Footwear
Career
Jason Howell serves as co-chair of the Advertising, Marketing & Promotions practice and as a member of the Trademark & Copyright practice. He counsels businesses ranging from startups to top Fortune 50 companies in the retail, entertainment, gaming, software, internet, apparel, food and beverage, and advertising industries.
Jason advises clients on marketing, advertising, consumer protection, and regulatory compliance issues, such as advertising claims and substantiation, sale and discount advertising, marketing and sponsorship agreements, generative AI and marketing, product launch and development, contests and sweepstakes, endorsements and influencers, publicity rights, and promotional offers. Jason also represents brands in false advertising and unfair competition disputes, and collaborates with clients to audit and improve in-house marketing and regulatory compliance programs. He also enjoys co-leading the blog at ConsumerProtectionReview.com, which addresses marketing and promotions law topics.
Chambers Review
USA
Jason Howell is cochair of the advertising, marketing and promotions group at Perkins Coie. He counsels clients on a variety of matters including claims substantiation and regulatory compliance.
Strengths
Provided by Chambers
"Jason does an excellent job balancing the risks while ensuring clients still achieve their business goals."
"Jason is an incredible partner to an in-house legal team. He is calm under pressure, responsive and understanding of the need for practical and clear advice."
"He always provides great support."
"Jason does an excellent job balancing the risks while ensuring clients still achieve their business goals."
"Jason is an incredible partner to an in-house legal team. He is calm under pressure, responsive and understanding of the need for practical and clear advice."
"He always provides great support."