Intellectual Property
Latin America Guide 2025 : Ecuador
Band 1
Email address
[email protected]Contact number
+593 2 400 7800About
Provided by Pérez Bustamante & Ponce
Our highly specialized team advises local and foreign clients on all areas of intellectual and industrial property, including:
- Negotiating and/or structuring IP-related contracts including licensing, franchising and distribution agreements.
- Trademark registration and portfolio management. We offer trademark protection strategies and our internal database enables us to monitor new brand names and help our clients stay on top of trademark renewals.
- Protecting new plant varieties including flowers, fruits, or vegetables.
- Copyright protection for photographs, architectural works, software, etc.
- Advocating for our clients in trademark matters such as oppositions, administrative appeals, actions for cancellation.
- Defending clients from third-party infringement of intellectual property. In complex cases, we work with PBP´s experienced dispute resolution team.
- Assessment of intellectual property portfolios and identification of potential risks in mergers and acquisitions.
- Training marketing and sales teams in Ecuadorian advertising and labeling regulations and reviewing promotional and advertising material to avoid infringements and ensure regulatory compliance.
Chambers Review
Pérez Bustamante & Ponce is a premium full-service firm with a well-regarded IP practice in Ecuador. The legal team is frequently retained by major multinationals to assist them with the management of trade mark portfolios, including registration, opposition and infringement. The intellectual property department possesses additional expertise in patent prosecution, plant varieties and contentious administrative IP proceedings. Pérez Bustamante & Ponce is also known to advise on publicity issues and anti-counterfeiting actions.
Work Highlights
- Pérez Bustamante & Ponce supports HermesCorp with cease and desist letters regarding rival trade marks and the filing of trade mark oppositions.
Strengths
Provided by Chambers
"Pérez Bustamante & Ponce is very responsive and knowledgeable about intellectual property law in Ecuador."
"Pérez Bustamante & Ponce provides efficient and effective solutions. The team promptly addresses any issues."
"Pérez Bustamante & Ponce is very responsive and knowledgeable about intellectual property law in Ecuador."
"Pérez Bustamante & Ponce provides efficient and effective solutions. The team promptly addresses any issues."
Notable Practitioners
Admired partner and head of department Francisco Pérez Gangotena is renowned for managing significant trade mark portfolios and high-profile litigation proceedings in the Ecuadorian IP sphere. Clients also highlight his client service as a key strength.
"Francisco Pérez Gangotena is an experienced and invaluable partner. His sensitivity in legal proceedings has been a significant asset for us."
"Francisco Pérez Gangotena is highly knowledgeable and well trained in intellectual property law."
Partner Margarita Romero is active handling an array of IP matters in Ecuador, including trade mark registrations and opposition and nullity actions.
"Margarita Romero is always on the ball of matters entrusted to her. She has high responsiveness and knowledge of trade mark law, and her expertise allows her to know how the region functions."
Associate-to-watch Alysa Arcos enters the table after garnering praise for her experience and knowledge in the Ecuadorian intellectual property law sector.
"We are thrilled with Alysa´s service and vision. She is a fantastic lawyer who takes matters into her own hands, ensuring our cases are handle with the detail and sophistication they deserve."
Active attorney Camila Mateus is recognised as an associate-to-watch after attracting extensive praise from the market for her activity in the IP field in Ecuador.
"Camila is an excellent professional, highly responsible and committed to her work. She handles each case with great care. Her dedication inspires full confidence in her ability to address any issues."
Associate-to-watch Rafael González-Gómez de la Torre garners praise for his activity in the Ecuadorian IP arena.
"Rafael González-Gómez knows intellectual property issues very well."
Ranked Lawyers at
Pérez Bustamante & Ponce
Ecuador
Members
Provided by Pérez Bustamante & Ponce