GC Influencers
Most Influential GCs - Austria
Alison Lazerwitz of Swarovski Entertainment
Alison Lazerwitz currently serves as Executive VP and GC at Swarovski, having joined the company in 2011. Graduated with a JD from the University of Virginia in 1981, she started her legal career as an associate at Duane Morris in Philadelphia, prior to moving in-house. She now possesses extensive experience in different market-leading companies. Prior to joining Swarovski, she led the legal team at Sodexo from 2002 to 2011, where she managed an international team and was responsible for developing global framework agreements.
Lazerwitz’s current role involves leading a global team of over 40 professionals and overseeing all legal matters spanning different areas such as IP, M&A and compliance, with a focus on dealing with merchandising agreements and product placement contracts.
She stands out not only for her experience, business acumen and technical knowledge, but also for being committed to women’s equality initiatives, speaking on conferences on the subject and has also been appointed to the Board of the European Network for Women in Leadership.