Practice Areas
Andrew Sim is a partner in Baker McKenzie's Hong Kong office and a member of the Firm's Intellectual Property and Technology Practice Group, where he leads the IP enforcement and litigation practice for Hong Kong.
He is the Global Chair of the Plant Variety Rights Practice, which includes registration and enforcement of plant breeders' rights. Andrew also heads the Food and Beverage (F&B) Industry Practice Group in the Greater China region and advises on all F&B related areas, including consumer, regulatory, food safety, advertisements, franchising as well as internet laws and regulations.
As the past Office Lead for Consumer Goods and Retail Industry in the Firm's Beijing Office, he has experience in product recall, consumer complaints, franchise registration, product quality issues and breaches of advertiser regulations.
Andrew's practice also focuses on IP protection and enforcement in Hong Kong and China, including assisting clients in strategizing their IP rights, directing anti-counterfeiting operations as well as providing advice on licensing and commercial IP issues and agreements. His practice also includes domain name, Internet and technology laws.