Bruce Sales

Career

Understanding the nexus of intellectual property assets and the needs of clients to achieve business goals has allowed Bruce to offer advice that permits pragmatic business solutions. Bruce also uses his insight to structure and implement global intellectual property policies that are designed to maximize the value of his clients’ IP assets.

Bruce has worked across all spectra of intellectual property for over 30 years. His vast experience in inter partes matters allows him to evaluate and formulate strategies that mitigate risk to the lowest reasonable point. However, Bruce understands that some level of risk is inherent in any successful business and Bruce’s talents include guiding clients on when acceptance of such risk is appropriate.