Christina Licursi

Practice Areas

INTELLECTUAL PROPERTY:

Trademark & Copyright

Career

Christina Licursi focuses her practice on global portfolio management, counseling, and advising clients on a wide range of intellectual property matters, including branding strategies and protection, trademark and copyright infringement matters, licensing issues, and domain name disputes. With over a decade of experience, Christina has demonstrated experience in connection with developing, using, registering, licensing, and enforcing trademarks and copyrights. Her experience encompasses both trademark prosecution and litigation, including representing clients in federal courts across the country and before the US Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB). In addition to trademark matters, she also handles various copyright issues, domain names and related disputes, and social media and internet matters.

Within her trademark counseling practice, Christina uses a team approach to manage a robust practice, advising clients and international associates on branding strategies and understanding the business and legal risks associated with the adoption, use, and registration of trademarks both domestically and around the world. From selection and clearance, to protection and enforcement, she works closely with clients of all sizes to establish, build, and protect company brands. She has extensive experience in filing through the World Intellectual Property Organization (WIPO) system, being recognized as the top US Madrid filer nationwide in 2021. In addition to her WIPO experience, Christina has great relationships within the international trademark community and can leverage her global network for quick access to a vast repertoire of trademark and copyright advice anywhere in the world.

Christina’s practice includes working with clients to help them maximize the value of their trademark portfolios. With a background spanning the business, legal, and scientific fields, Christina has a strong business acumen and demonstrated ability to work closely with all levels of business on branding and enforcement issues alike. She is known for forming strong relationships with her clients, often collaborating with internal legal, marketing, and business departments, helping to develop global trademark protection and enforcement plans, drafting trademark use guidelines, and providing training on best practices on the use and enforcement of trademarks globally.

In addition to handling trademark disputes before the TTAB, Christina has extensive experience enforcing trademarks and managing complex international disputes and negotiating settlement agreements. She has represented a number of clients in successful internet-related disputes and regularly advises clients regarding online enforcement and internet advertising practices. Whenever possible, Christina favors amicable resolution, and will always encourage clients to consider creative settlement options to avoid litigation.

In addition to branding matters, clients rely on Christina to address complex trademark and copyright issues, including ownership and validity questions, domain name matters, the use or misuse of trademarks in social media, right of publicity, unfair competition, and fair use issues. She is adept at accurately identifying IP risks and opportunities in contested matters and corporate transactions alike, delivering strategic, practical advice with an emphasis on the client’s business needs and reasonable outcomes.

Prior to becoming an attorney, Christina worked in business development and in a rotational management training role, where she garnered experience as a project manager, finance manager, operations supervisor, and customer relationship manager. While completing her Master’s at Tufts University, Christina worked as a research assistant at Tufts Center for the Study of Drug Development, where she looked at trends in post-marketing commitments and their impact on drug development.

Education