Ellie Heisler

Practice Areas

Ellie Heisler, Entertainment group lead, provides advice to individuals and companies around the world on brand building, licensing, intellectual property protection, and operations. Ellie works with traditional entertainment clients on their entertainment career and on diversifying their revenue streams. She is well versed in FTC advertising regulations and is regularly invited to speak on the topic and train in-house counsel and marketing executives. Additionally, as an entrepreneur in the food space, Ellie is uniquely positioned to provide business guidance and cost-effective strategies for protecting and growing clients’ businesses while mitigating liability as they elevate their visibility.

Applying my 360-degree view of the industry, I advise clients on how to effectively navigate and monetize entertainment, brand, and consumer product industries.

CONSUMER PRODUCTS & BRAND

I focus on intellectual property and celebrity-driven joint ventures, licensing and collaboration agreements for individuals (i.e., content creators, influencers, actors, musicians, athletes, celebrities), and brand clients in many different categories, including beauty, fragrance, skincare, haircare, apparel, footwear, accessories, food, beverage, supplement, CBD, and toys. I also advise clients on brand building and intellectual property rights protection and provide strategies for dealing with intellectual property infringement and fair use issues.

CONTENT CREATORS & ENDORSEMENTS

I handle all aspects of a content creator’s career across multiple different platforms including YouTube, Instagram, and TikTok, not only brand and endorsement agreements, but also their corporate, tax, employment, trademark, litigation, real estate, and estate planning legal needs. I work closely with my clients and their team to help them realize and protect their value through creative and strategic deal making and negotiation.

MANAGEMENT COMPANIES & ADVERTISING AGENCIES

I also serve as outside counsel to management companies, advertising agencies, and brands that represent or engage content creators for various services.

TRADITIONAL ENTERTAINMENT

I negotiate agreements on behalf of on-camera talent, producers, writers, and directors for unscripted and scripted television series. I also have experience in negotiating production services agreements, option agreements, and handling production legal for unscripted and scripted television, documentary, and feature projects. In working closely with clients to figure out their short- and long-term objectives, I assist them in creating the right team and associations by engaging an agent, manager, consultant, business manager, and guild membership. I also help these clients secure rights to a property or content they will need to own or control in order to bring their goals to life.

The emergence of Web3 and its adoption will create a massive shift in the creator economy. Creators and their community will share in content ownership and there will be new monetization opportunities never before possible.

Career

Loyola Law School, Los Angeles, J.D.

University of California, Los Angeles, B.A.

Professional Memberships

• Women’s Leadership Network, Executive Council Member

• Loyola Law School Entertainment Fellow, Mentor

• American Bar Association, Member

• Beverly Hills Bar Association, Member

• Los Angeles County Bar Association, Member