Jenny Pienaar

Practice Areas

Jenny is a partner in the Adams & Adams Trademark Department. Her areas of practice include trademark litigation, domain name registration and securing domains from unlawful proprietors, as well as litigation relating to copyright, passing-off, unlawful competition, company name objections and related issues. Her expertise also incorporates advertising law and regulatory compliance issues.

Her practice include's all aspects of trademark litigation, including oppositions to the registration of trade marks in South Africa and throughout Africa. For both her local South African clients and foreign clients, Jenny litigates to protect their trademarks globally and not only in South Africa.

By virtue of the nature of her clients’ trade interests, she has expanded her area of practice to include all aspects of advertising and industry regulatory compliance.

Publications

Jenny has contributed towards numerous international publications, the most recent of which include the South African chapters of the World Trade Mark Review: Pharmaceutical Trademarks 2019/2020; and the Life Sciences Multi-Jurisdictional Guide (2014 and 2015, 2016 – 2018, Life Sciences Global Guide (2018 -2019), Global Advertising Lawyers Alliance’s book Social Media in Advertising: A Global Perspective (2018)