Lucy Wheatley

Practice Areas

Lucy Wheatley is co-leader of McGuireWoods’ Intellectual Property practice group. She regularly leads “bet the company” and “bet the brand” litigations, focusing on high stakes trademark, trade dress, copyright and false advertising disputes for some of the world’s top companies. She manages international enforcement programs for major brands and counsels clients on worldwide branding strategies, trademark clearance and advertising review.

Lucy is a lead trial lawyer who has won jury trials in the federal courts and regularly secures preliminary injunctions on behalf of major brands. She has extensive experience before the Trademark Trial and Appeal Board, including trial wins, and handles appeals on complex registration issues.

She represents clients in their most challenging and high value disputes across a variety of industries, including consumer products, packaged foods, apparel and footwear, telecommunications, healthcare and fine furnishings. She has expertise serving as counsel for plaintiff brand owners and crafting comprehensive litigation strategies to achieve business goals. Lucy is active in intellectual property associations and serves on the Internet Committee for INTA.