Lukas Bühlmann

Practice Areas

- ICT & Digital

- Competition

- Product Regulation & Compliance

- Regulatory / FinTech / DLT

Career

Lukas Bühlmann is partner and head of the firm’s digital, data privacy & e-commerce group. He advises and represents a broad range of Swiss and international clients in the internet and e-commerce sector, in the health sector, in the tourism industry as well as for public transport providers. He regularly advises clients in e-commerce, data protection, advertising as well as numerous legal aspects of the digital economy. Lukas Bühlmann has a particularly broad experience in advising clients active in international, cross-border e-commerce as well as legal issues at the interface of competition law and all areas of digital commerce.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich and Geneva offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media, tourism and retail. He is fluent in German, English and French.

Lukas Bühlmann is a highly recognized expert for the digital and internet economy. In 2019, he has been appointed Legal Expert to the International Trade Centre (Geneva) and advised the ITC as well as a foreign government on legislative projects with regard to data protection as well as cybersecurity. Lukas Bühlmann is also a member of the IBA (Past-Chair Product Law & Advertising Committee) as well as ITechLaw. He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Professional Memberships

- International Bar Association (IBA) (Past-Chair Product Law & Advertising Committee)

- Deutsche Gesellschaft für Recht und Informatik (DGRI)

- International Technology Law Association (ITechLaw)

- Swiss Direct Marketing Association, Member of the Board (Regulation and Self-Regulation & Data Protection)

- Swiss Distant Selling Association, Legal Counsel

- Swiss Commission for Fair Advertising, Media Expert

- Swiss Online Award, Jury (Legal & Compliance)

- NetComm Swiss E-Commerce Association