Paula Mena Barreto Pinheiro

Practice Areas

Intellectual Property (Trademarks, Patents, Copyrights/Software), Data Protection

Career

Paula Mena Barreto is a partner in Campos Mello Advogados in cooperation with DLA Piper’s Intellectual Property and Data Protection practices.

Paula is highly experienced in the area of data protection and privacy matters, advising clients on the implementation of privacy policies, as well as data breach and privacy compliance issues, including marketing, labour, and consumer-related aspects.

She also advises clients on intellectual property issues, which include IP transactions (intellectual property agreements, transfer of technology, and franchising), as well as prosecution and consulting services in relation to trademarks, copyrights, patents, and software.

Paula further advises clients on strategies for IP management, including legal due diligence for the evaluation of IP assets and analysis of data privacy compliance, IP policies, and litigation.

Professional Memberships

- IAPP (International Association of Privacy Professionals)

- LES Brasil (Licensing Executives Society in Brazil)

- INTA (Internet Trademark Association)

- Member of the Copyrights Commission of the Brazilian Bar Association (OAB-RJ)

- Vice-President of LES Brasil (Licensing Executive Society), 2018-2021

- Vice-President, Copyrights Federal Commission (Brazilian Bar Association); 2019-2020

- Co-Chair of the American Committee of LESI (Licensing Executive Society International), 2019-2021

- Adjunct Coordinator of the Commission of Copyrights of the Brazilian Association of Intellectual Property (ABPI), 2018-2021

- President of the Industrial Property and Piracy Commission Brazilian Bar Association (OAB-RJ), 2007-2012