Pei Yee Kuek

Practice Areas

- IP Litigation and Enforcement

- Advertising and Product Liability

- Consumer Protection Disputes

- IP Registration and Prosecution

- TMT Disputes

Professional Memberships

- Committee member, Malaysian Bar Intellectual Property Committee

- Committee member, ICC Intellectual Property Committee, Malaysian Chapter

- Member, Malaysian Intellectual Property Association

Personal

Pei Yee is a partner in the Intellectual Property and TMT practice and her work focuses on intellectual property disputes. She advises and represents local and foreign clients across numerous industries, including automotive, apparel and footwear, food and beverage, fast-moving consumer goods, education, life sciences, healthcare, medical devices, insurance, entertainment, media and technology.

Pei Yee has acted as lead counsel in litigation matters that cut across all IP subject matters, some of which have served to define milestones in the Malaysian IP landscape.

Besides contentious matters, Pei Yee regularly advises clients on transactions involving IP subject matters. Her work in this area include drafting and reviewing agreements relating to assignment, licensing, research and development, brand endorsement and others. She also assists clients in refining their IP protection strategies and policies.

Pei Yee has been described by IAM Patent 1000 as a “quick-witted litigator” and a “home-grown talent” who is “a steady anchor” in the field. In 2020, Pei Yee was also ranked as an Up and Coming lawyer in Chambers Asia Pacific for Intellectual Property.