Sitrick And Company is not a traditional public relations firm. Its practice is tightly focused. The firm has extensive experience in serving clients across the globe on corporate, legal, financial, and transactional matters, as well as reputation creation and management. It is a globally recognised leader in crisis and strategic communications, and handling high-stakes and sensitive situations, including when a client’s fate is at stake.
Since the firm’s founding more than 33 years ago, Sitrick And Company has consistently ranked among the top crisis and strategic communications firms in the world.The New York Timescalled Sitrick And Company ‘The City’s Most Prominent Crisis Management Firm.’
Fortune Magazinecalled Michael Sitrick, the firm’s founder, ‘one of the most accomplished practitioners of the dark arts of public relations’ and ‘The Winston Wolf of Public Relations’.Forbescalled him, ‘The Flack for when you’re under attack.’The Financial Timescalled him, ‘The Spin Doctor’s Spin Doctor.’
TheColumbia Journalism Reviewwrote: ‘Michael Sitrick…is a public relations puppet master who has pulled the strings behind some of the biggest stories in media. He specializes in crisis PR and has made a name for himself as the man you call when you have money and step in some sh*t,’ and, ‘Sitrick hewed the contrarian take when Slate was just a twinkle in Michael Kinsley’s eye. Sitrick was using the internet and social networks to stoke distrust in the media when Donald Trump was still hosting WrestleMania.’
Though domiciled in the United States, the firm has represented clients around the world, including large and small publicly and privately held companies, universities, colleges, government agencies, and high profile individuals in government as well as in the business, financial, sports, and entertainment industries. Matters with which it has been involved span the spectrum. Although many of its cases have dominated the headlines, perhaps even more telling are the cases which are never heard about -- where the firm is brought in to keep clients out of the press and off the internet. The firm also excels in the areas of digital and social media, achieving unsurpassed results and visibility for its clients.
The firm’s practitioners are broadly experienced professionals, many with both media and senior-level corporate experience. The overwhelming majority of the firm’s senior executives are former editors and reporters from prominent news organizations such as the Wall Street Journal, the New York Times, Bloomberg, Los Angeles Times, San Francisco Chronicle, Barron’s, Forbes, CBS News and NBC News.
