TMT: Media
Europe Guide 2024 : Netherlands
Band 2
Email address
[email protected]Contact number
+31 20 305 3060About
Provided by Hoogenraad & Haak
We are an independent boutique law firm in Amsterdam, specialized in intellectual property law, advertising law and food law. We do what we love. All of our partners are recommended by industry league tables Chambers and Legal 500.
We counsel almost every large advertising agency and many advertisers on what can be done in advertising. We represent advertisers at the self-regulatory Advertising Code Committee and the Courts. For example, we successfully represented market leading supermarket Albert Heijn against its competitor Dirk van den Broek, obtaining a court order for a nationwide rectification.
Our firm is the sole Dutch member of the prestigious Global Advertising Lawyers Alliance (GALA), a Band 1 international network of independent law firms specializing in advertising law. Frequently occurring topics are:
- comparative and misleading advertising (B2B and B2C)
- medicines and health products, medical devices
- promotional games of chance, prize draws, lotteries
- talent agreements
- influencer agreements
- client-agency agreements
- privacy
Chambers Review
Hoogenraad & Haak is a Dutch boutique law firm with a strong focus on advertising law mandates. The team represents clients in a number of contentious advertising matters, such as misleading claims, unfair comparative advertising and permissible exaggeration cases, as well as disputes relating to the use of environmental claims in marketing campaigns. Team members also handle non-contentious advertising matters, including contractual issues and advertisement labelling.
Work Highlights
- Hoogenraad & Haak advised Holland & Barrett on compliance with regulation by the Dutch Authority for Consumers and Markets on advertising sustainability claims in the food sector.
Strengths
Provided by Chambers
"The lawyers have a very personal and warm approach, understand exactly what's happening in our business and their up-to-date expertise is a key differentiator."
"Hoogenraad & Haak have a hands-on mentality, and an in-depth expertise."
"I experienced strong partner involvement, and smart, efficient working."
"The team are very creative and dedicated and also spar with me on how to communicate certain points in our marketing."
"The lawyers have a very personal and warm approach, understand exactly what's happening in our business and their up-to-date expertise is a key differentiator."
"Hoogenraad & Haak have a hands-on mentality, and an in-depth expertise."
"I experienced strong partner involvement, and smart, efficient working."
"The team are very creative and dedicated and also spar with me on how to communicate certain points in our marketing."
Notable Practitioners
Ebba Hoogenraad is regarded as a top lawyer for advertising mandates in the Netherlands. She is particularly active advising clients on marketing campaigns, including the use of environmental and sustainability claims, as well as representing clients in disputes concerning the use of misleading claims.
"Ebba is very enthusiastic and convincing."
"Ebba is on top of new developments within food, advertising and sustainability claims."
"Ebba is a true expert in her field; she is a pleasure to work with and knows what she is talking about."
Daniel Haije advises clients on a broad range of advertising mandates, such as permissible exaggeration, contractual issues, comparative advertising, trade mark infringements and the labelling of advertisements.
"Daniel is an extremely pleasant attorney to work with; he was knowledgeable in his field and willing to look at the bigger picture."
"Daniel is not only a true expert in our industry, he's also a great team-player; he thinks along, is honest and took away a lot of our worries so we could focus on running our business."
"Daniel is a great out-of-the-box thinker."
Ranked Lawyers at
Hoogenraad & Haak
Netherlands
Members
Provided by Hoogenraad & Haak
Clients
Provided by Hoogenraad & Haak
Ahold Delhaize
Barilla (WASA)
Camper
DDB
FCB
Garmin
Heineken
Jaguar Land Rover
L'Oréal
Lidl
MullenLowe Alfred
Omega Pharma
Publicis
Secto Design
Suitsupply
Yakult
Industries
Provided by Hoogenraad & Haak
Advertising
Automotive
Design
Entertainment
FMCG
Fashion
Food and beverages
Retail
Social media
Technology