Hoogenraad & Haak

Number of partners: 4

Number of lawyers: 7

Languages: Dutch, English, French, German 

Firm Overview:  

Hoogenraad & Haak is an independent boutique law firm based in Amsterdam. The firm counsels international and domestic corporate clients, mainly operating in the advertising, food, retail, fashion, entertainment and design industries. The firm can boast a high profile broad IP practice, and is widely recognised as the pre-eminent firm for advertising law in the Netherlands. In addition, Hoogenraad & Haak is one of only a few Dutch firms truly specialising in food law.

Main Areas of Practice: 

-Advertising

-Intellectual Property

-Food Law

-Commercial Contracts

-Commercial Litigation

-Privacy

Advertising:  

2 partners, 6 fee earners

■Dutch member of the prestigious Global Advertising Lawyers Alliance (GALA). Daniël Haije is Global Vice Chairman of GALA

■Representing L’Oréal in summary proceedings against Beiersdorf on advertising of NIVEA SUN products

Lead: Daniël Haije

■Representing Suitsupply in a landmark case on nudity in outdoor advertising before the Dutch self-regulatory body

Lead: Daniël Haije

■Representing Omega Pharma in litigation brought by Boehringer Ingelheim about advertising of Omega Pharma’s product ‘Bronchostop’

Lead: Ebba Hoogenraad

■Representing Garmin in multi-jurisdictional proceedings regarding comparative advertising of Garmin’s main competitor TomTom

Lead: Daniël Haije

■Representing Heineken (Amstel Radler 0%) in proceedings on permissibility of a tv-commercial for non-alcoholic beer featuring an explicit sports context

Lead: Ebba Hoogenraad

■Representing Royal Ahold Delhaize in several proceedings in relation to the environmental claims

Lead: Ebba Hoogenraad

■Representing an European alliance in relation to misleading ‘consists-of’ claims

Lead: Ebba Hoogenraad

■Representing workers union FNV in proceedings against the Dutch State regarding political advertising in connection with health policy reforms

Lead: Ebba Hoogenraad

■Representing Lidl in a landmark case about comparative advertising regarding taste of food products

Leads: Daniël Haije and Ebba Hoogenraad

■Representing BenBits in a landmark case about the claim ‘natural’ for chewing gum against Cloetta

Lead: Ebba Hoogenraad

Key Clients: Ahold Delhaize, Heineken, Lidl, DDB, FCB Contacts: Ebba Hoogenraad, Daniël Haije

Tel: +31 20 305 30 60

Emails: [email protected] / [email protected]

Intellectual Property: 

3 partners, 7 fee earners

■Representing a large self-storage company in proceedings against several parties concerning infringing Google Adwords-campaigns

Lead: Maarten Haak

■Representing several governmental organisations in multi-jurisdictional patent litigation concerning waste processing technique

Lead: Moïra Truijens

■Representing Kraft Foods (Mondelez) in proceedings before the General Court in a trademark case on its TRIDENT mark

Lead: Maarten Haak

■Representing nationwide liquor retailer Gall & Gall in obtaining an ex parte injunction against a competitor

Lead: Daniël Haije

■Representing Chevron (TEXACO) in customs enforcement actions.

Lead: Moïra Truijens

■Representing an iconic Dutch sports celebrity in a case about portrait rights/publicity rights

Lead: Daniël Haije

■Representing an international fashion company in a EU wide trademark infringement action against a European retailer

Lead: Maarten Haak

■Representing a Dutch company in a multi jurisdiction dispute on parallel import against a global trademark owner

Lead: Maarten Haak

■Representing a well-known Scandinavian designer in several copyright enforcement actions.

Lead: Moïra Truijens

■Representing a national hospital chain in a cross border action on trademark and tradename rights

Lead: Maarten Haak

■Representing PVH (Tommy Hilfiger) in trademark infringement matters

Lead: Moïra Truijens

■Representing Hyundai in appeal proceedings before the Benelux Court of Justice

Lead: Moïra Truijens

■Representing a well-known dermatologist on IP and advertising related cosmetic claims

Lead: Ebba Hoogenraad and Moïra Truijens

Key Clients: Ahold Delhaize, Lidl, Samsung

Contacts: Maarten Haak, Daniël Haije, Moïra Truijens

Tel: +31 20 305 30 60

Emails: [email protected] / [email protected] / [email protected]

Food Law:  

1 partner, 4 fee earners

■Representing Neprofarm and NPN (branch organisations) in proceedings against the Dutch State regarding the qualification of melatonin as a pharmaceutical

Lead: Ebba Hoogenraad

■Representing Omega Pharma in proceedings against Proctor & Gamble concerning food and health claims on nutritional supplement products

Lead: Ebba Hoogenraad

■Representing Royal Ahold Delhaize in several proceedings in relation to nutrition claims on the packaging

Lead: Ebba Hoogenraad

■Representing a well-known company in proceedings in relation to aroma and flavouring claims on the packaging

Lead: Ebba Hoogenraad

■Several proceedings against the Netherlands Food and Consumer Product Safety Authority (NVWA) on health claims, labeling, HACCP, mutual recognition

Lead: Ebba Hoogenraad

■Advising many major food companies on compliance with the Claims Regulation (food and health claims) and the EU Regulation on the provision of food information to consumers (food labelling)

Lead: Ebba Hoogenraad

■Assisting with recalls issued by the Dutch Authorities (NVWA)

Lead: Ebba Hoogenraad

■Advising a major tobacco company on upcoming plain packaging legislation

Lead: Ebba Hoogenraad

■Representing Solgar (vitamin supplements) against the Dutch authorities in a landmark case about mutual recognition and free movement of goods

Lead: Ebba Hoogenraad

Key Clients: Omega Pharma, Solgar, Yakult, Red Bull, Barilla, Royal Ahold Delhaize, Lidl, Go-Tan, Body&Fit (Glanbia)

Contact: Ebba Hoogenraad

Tel: +31 20 305 30 60

Email: [email protected]