Ebba Hoogenraad
Europe Guide 2024
Band 1 : TMT: Media
Email address
[email protected]Contact number
+ 31 20 305 3060Share profile
Band 1
About
Provided by Ebba Hoogenraad
Practice Areas
Ebba is highly recognized for her expertise handling high stakes advertising litigation. She is also regularly involved in groundbreaking cases about labelling and food regulation. She advises many international brand owners and high profile advertising agencies on advertising law, food law and intellectual property law. In addition, she litigates before the Dutch self-regulatory bodies and civil courts. Ebba assists clients in case of enforcement actions by the Netherlands Food and Consumer Product Safety Authority (NVWA), such as inspections, fines and recalls in case of breach of the Dutch Commodities Act, Medical devices and cosmetic products.
Career
Bar Admission 1985. Focus on advertising law since 1989, on food law since 2000.
Professional Memberships
Sole Dutch member of the Global Advertising Lawyers Alliance (GALA). Chair of the National Advertising Conference. Chair of the Advisory Board of the Netherlands Advertising Law Association. Former chair Benelux Trademark and Design Law Association (BMM). Past member of the World Press Photo supervisory board.
Publications
Member of the editorial board of the Dutch national IP and advertising law review 'IER'. Member of the editorial board of Waar&Wet (food law). Contributor to European Food and Feed Law (EFFL) and the Dutch food internet platform VMT.
Personal
Ebba loves choir singing, hiking and gardening.
Chambers Review
Europe
Ebba Hoogenraad is regarded as a top lawyer for advertising mandates in the Netherlands. She is particularly active advising clients on marketing campaigns, including the use of environmental and sustainability claims, as well as representing clients in disputes concerning the use of misleading claims.
Strengths
Provided by Chambers
"Ebba is very enthusiastic and convincing."
"Ebba is on top of new developments within food, advertising and sustainability claims."
"Ebba is a true expert in her field; she is a pleasure to work with and knows what she is talking about."
"Ebba is very enthusiastic and convincing."
"Ebba is on top of new developments within food, advertising and sustainability claims."
"Ebba is a true expert in her field; she is a pleasure to work with and knows what she is talking about."
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