Chng Keng Lung

Practice Areas

Intellectual Property

Regulatory and Compliance

Sports & Gaming

Media & Entertainment

Professional Memberships

Registered Trademark Agent

Registered Industrial Design Agent

Member of the Asian Patent Attorneys Association

Member of the Malaysian Intellectual Property Association

Publications

Contributor – Malaysian Civil Procedure (2015 Edition)

Contributor – Malaysian Civil Procedure (2018 Edition)

Contributor – Malaysian Civil Procedure (2021 Edition)

Co-author – Law and Practice of Corporate Insolvency in Malaysia (2019 Edition)

Contributor – Lexis Advance Practical Guidance on Intellectual Property Modules

Author – Various articles and newsletters [accessible from Intellectual Property Publications – LHAG]

Personal

“Chng Keng Lung is an excellent partner and is well-versed with knowledge in Intellectual Property. He elaborates his strategies with moves well in advance like a chess match to ensure our business is certain of what is next. He takes an open-collaborative approach to ensure our needs are met.”

He is also “highly responsive and has the ability to advice the best action for my case.”

Lung, a trademark and industrial design agent, specialises in the full spectrum of intellectual property laws – both contentious and non-contentious. For contentious matters, Lung represents clients in various intellectual property disputes concerning patent, trademark, copyright, and breach of confidence. As a litigator, Lung also has experience in corporate, commercial and securities disputes as well as international arbitration.

For non-contentious matters, Lung advises clients on intellectual property registration, portfolio and asset management, anti-counterfeiting programmes, brand protection and naming rights, digital contents, licensing and sponsorship of sports ventures, events broadcasting, market entry strategies, and regulatory requirements for the gaming industry.

Lung also oversees the regulatory and compliance practice with a focus on anti-bribery, anti-corruption, and anti-money laundering. He is the key contact person for emergency regulatory searches and raids.

Lung has been named as 2023 “IP Expert” in Malaysia by Asia IP. He was recommended in The Legal 500 Asia Pacific 2023 rankings.

Lung is a regular contributor to the Malaysian Civil Procedure (2015, 2018 and 2021 Editions). He is the co-author of the Law and Practice of Corporate Insolvency in Malaysia (2019), and he also contributes to Lexis Advance Practical Guidance on Intellectual Property topics.