Rodrigo Velasco Alessandri
Latin America Guide 2025
Band 2 : Intellectual Property
Band 2
About
Provided by Rodrigo Velasco Alessandri
Practice Areas
Copyright, Entertainment and Sports Law, Patent and Innovation, Competition and Antitrust, Trademarks, Advertising Regulation and Unfair Competition, Intellectual Property and Technology, Cybersecurity and Data Protection.
Career
Rodrigo has specialized in the legal aspects of the music industry. He was president of Beethoven Foundation and was recently appointed and was recently appointed member of the board of directors of the International Technology Law Association (iTechLAw). He is also Vice-Chair of the Latin American Committee of the same association.
Between 2013 and 2015 he led the most successful trademark piracy trial in recent times, in which he represented a renowned fashion designer.
Rodrigo headed the team that granted the first registration of a sound mark in Chile, and filed the first certification trademark application in our country. He appeared before the Chilean Senate’s Committee on Education and was a member of the Advisory Committee of the National Council for Culture and Arts in connection with the latest amendment to Intellectual Property Law 17.336 and its Regulations.
In 2011, he was included, by the Minister of Culture, in the appointment of the first three arbitrators and mediators to resolve conflicts on the collective enforcement of copyright, of the National Council for Culture and Arts.
Professional Memberships
Chilean Bar Association, International Association of Privacy Professionals, International Technology Law Association (iTechLAw), Inter-American Institute of Copyright, IIDA, International Artistic Literary Association, ALAI, International Trademark Association, INTA, Achipi member, Inter-American Association of Intellectual Property, Asipi, Asian Patent Attorney Association, APAA (observer), Latin American Anti Counterfeiting Alliance, ALAF, Director in ChileMujeres Foundation, Director in Fundación La Fuente, Director in Fundación Beethoven, Icare Legal Circle, and Director of the Center for Biotechnology and Bioengineering CeBib, Universidad de Chile.
Personal
Rodrigo is the managing partner of Alessandri’s technology and intellectual property areas. He has specialized in matters related to licenses, contracts, tax aspects and litigation concerning domain names, trademarks, patents, data protection, software and internet.
Publications
Speaker on How do celebrities protect their digital rights? Asipi, Montevideo 2020.
Thomson Reuters: Data protection in Chile: overview
Thomson Reuters: Privacy in Chile: overview
September 2016, Trans-Pacific Free Trade Agreement (TPP), intellectual property and the internet: Two visions. Debates de Política Pública, Centro de Estudios Públicos, Chile.
Intellectual Property in the TPP: the real consequences for Chile. Revista del Abogado, issue 66, May 2016.
Bloomberg Law: Privacy and Data Security 2015
Rodrigo Velasco Alessandri of Alessandri Abogados, Santiago, provided expert review of the Chile Country Profile and wrote the Risk Environment section.
Rodrigo Velasco A. contributed to the publication Manual para administrar empresas sociales, annex 12: EMPRESAS CULTURALES O SOCIOCULTURALES (pages 359 and following).
Education
Universidad de Chile
Law
2001
Berklee College of Music
Binnual Program
2003
Chambers Review
Latin America
Well-regarded partner and co-head of department Rodrigo Velasco Alessandri garners significant praise from market commentators for his activity in Chile's IP market. He offers experience in trade mark work.
Strengths
Provided by Chambers
"Rodrigo Velasco Alessandri has deep knowledge and experience in sophisticated matters. He also has a great commercial perspective."
"Rodrigo Velasco Alessandri has deep knowledge and experience in sophisticated matters. He also has a great commercial perspective."
Articles, highlights and press releases
1 item provided by Alessandri
Alessandri’s clients participated in a breakfast on Personal Data Protection
On the occasion of the recent approval of the new Personal Data Protection Law in Chile, Alessandri Abogados gathered more than 50 clients at a breakfast to discuss the main changes and challenges ahead for companies.
Alessandri’s clients participated in a breakfast on Personal Data Protection
On the occasion of the recent approval of the new Personal Data Protection Law in Chile, Alessandri Abogados gathered more than 50 clients at a breakfast to discuss the main changes and challenges ahead for companies.