Safir Anand

Career

Accredited as one of India’s Top IP Attorney, Safir Anand has over 25 years’ experience in providing inputs on strategy, business models, marketing, and commercial insights, blended with an astute understanding of IP Law encompassing protection, enforcement, agreements, licensing, franchising, monetisation, and due diligence. Safir has fine-tuned the concept of Returns of Advertising, created industry-level specialisations, worked with clients’ R&D Teams and personally created product prototypes and very recently co-set up a COVID Fund for artisans in India.

Safir is on the advisory board of International Facility Management Association, Fashion Design Council of India, Event and Entertainment Management Association, JHS Svendgaard Brands Limited, Brand Musiq, Teamwork Arts Private Limited, My Rights LLP, Tarrakki, Fresh Brew, White Willow, Siddhartha Bansal and Royal Fables etc.

He’s been a member of INTA’s Presidential Task Force on Brand Valuation, Commercialisation of Brands Committee; first prestigious Research Advisory Council for the second term besides working with Brands & Innovation Committee, Famous and Well-Known Marks Committee and Trademark Office Practice Committee.

AWARDS:

• One of the most Innovative Practitioners across Asia-Pacific by FT Innovative Lawyers 2020;

• Top Individual Lawyers- Forbes India’s Legal Powerlist 2020

• Extremely prestigious “IAF-Atmanirbhar Bharat Award 2020-21;

• Amongst IAM Strategy300