Sunghee Chae

Practice Areas

Data Privacy & Cybersecurity, TMT, Digital Health, Fintech, Intellectual Property, Regulatory Compliance

Career

• 2016-Present Partner, Lee & Ko

• 2010-2016 Senior Legal Counsel, Samsung Electronics

• 2006-2009 Associate, BAE, KIM &LEE LLC

Professional Memberships

• Admitted to bar, Korea : 2006

• Member, Working Group for Research of Policies for Data Protection, 2022 – Present

• Member, Open Data Mediation Committee: 2021 – Present

• Member, The Advisory Committee for Financial Supervision Service, IT Branch : 2021 – Present

• Member, The Evaluation of Laws and Regulations Committee of the PIPC: 2018.6.- 2020

• Member, Korea Association for Informedia Law

• CIPP(EU) : 2015 – 2016

Publications

• Right to be forgotten in Google ECJ ruling(case No. C-131/12): from a Korean perspective (Law & Technology, Vol.10, No.4, 2014)

• A comparative study between European laws and Korean laws on purpose limitation and restriction to profiling and automated individual decision making (Law&Technology, Vol.12, No.1, 2016)

• On the concept of the right on informational self-determination in Korea and Germany (Journal of Korea Information Law, Vol.20, No.3, 2016)

• On the concept of personal information: comparative study of the data protection laws of EU, Germany, UK, Japan and Korea (master’s thesis, Seoul National University, 2017)

• Main Issues in Korea regarding consent for the Processing of Personal Information, with Emphasis on Recent Supreme Court Cases (Journal of Korean Law, Vol.17, No.1, 2017)

• Study on the regulation of online platform and targeted advertising in terms of antitrust and data protection laws – based on the review of the Facebook case in Germany (Journal of Law & Economic Regulation, Vol.15, No.1, 2022)

Personal

As a partner at Lee & Ko whose practice covers a broad range of technology-related matter, Sunghee Chae is actively involved in the following practice groups: Technology, Media & Telecommunications (TMT), Data Protection & Privacy, Digital Health, IP, Fintech, Regulatory Compliance.

Experience

Since being admitted to the Korean Bar in 2006, Sunghee has developed special expertise concerning regulatory compliance especially in connection with data protection and privacy matters. She has advised numerous businesses on a wide range of data protection issues, including cross-border data transfers, online behavioral advertising, big data systems and employee monitoring. Recently, she is also providing advices on issues related to Fintech and blockchain technology.

Sunghee also has extensive experience in IP matters, including patents, copyrights, trademarks, trade secrets and employee inventions, and has handled many high-profile court litigation cases and international arbitration cases.

Clients

LG Electronics, Hyundai and Kia Motors, Marriott International, Shinhan Financial Group, Tencent, HMM

Work Highlights

• Established Samsung electronic’s global data protection strategy and policy as head of the Global Data Protection Compliance Taskforce and advised the company on broad range of data protection issues raised at a global level (while working for Samsung Electronics)

• Advised leading Korean car manufacturers on response strategy for data protection compliance investigations conducted by the Korea Communications Commission (“KCC”), the regulator who were responsible for enforcing data protection regulations pertaining to personal data and location data and thereafter establishing overall data protection governance

• Advised a leading home appliance company regarding its overall data strategy to enable the use of personal information and enhance the efficiency of marketing

• Led GDPR and CCPA compliance projects for many Korean companies including entertainment company, bank, logistics companies, IT companies and pharmaceutical companies based in Korea, in cooperation with EU-based law firms

• Advising the largest financial group in Korea on issues related to data protection, data security, cloud computing, fintech, and blockchain technology

• Advising regulators such as the PIPC, the KCC, the MOIS, the Korean Internet and Security Agency, the Financial Services Commission and the Financial Supervisory Service

• Led a compliance project for a leading Korean shipping firm

Industry Sector Expertise

IT, Finance, Automobile, Healthcare, Pharmaceuticals

Expert in these Jurisdictions

Korea

Languages Spoken

Korean, English, German (written), Japanese (written)

Education