Jeremy Blum

Practice Areas

Jeremy is a leading trade mark, design and copyright litigator. Jeremy’s practice is broad with clients who are household names in all sectors ranging from luxury goods, pharmaceuticals, consumer goods and professional services.

Jeremy has acted in some of the leading cases that have developed intellectual property law such as:

- L’Oreal v eBay which concerned the liability of online e-commerce platforms and was the first case to consider injunctions against non-infringing intermediaries.

- Cadbury v Nestle which concerned the registrability of the shape of a four fingered KitKat chocolate bar.

- Glaxo v Sandoz concerning the colour and shape of an asthma inhaler for passing off.

- Swatch v Samsung (Court of Appeal) where Jeremy acted as co-counsel to assist the appeal relating to the scope of the e-Commerce Defence for a platform.

Though many of his clients are claimants, Jeremy has been part of the team that has made Bristows one of the UK’s leading trade mark defence firm having defended Vectura, Fidelis, Verweij Fashion, YouView and BDO Unibank in full trials before the High Court. More recently Jeremy has acted for:

- Glebe Farm in the widely publicised trade mark infringement and passing off claim brought by Oatly AB

- Muzmatch in the widely publicised trade mark infringement and passing off claim brought by Match.com.

- Heineken in a claim relating to an alcohol free beer

Jeremy has extensive experience in seeking or defending interim relief applications and has successfully obtained interim injunctions, seizure orders and Norwich Pharmacal orders (requiring a third party to disclose details of an alleged infringer) for luxury goods clients.

Jeremy also has extensive registered design, unregistered design and copyright litigation experience for a diverse range of products ranging from luxury jewellery and fashion, plastic containers, artworks, pharmaceutical products and consumer goods.

From acting in cases about the liability of platforms, Jeremy has a specialism in strategies to combat IP infringement in the digital world as well as advising about the potential liability of technology platforms.

As part of his breach of confidential information practice, Jeremy has considerable experience in arbitration including before the LCIA, SCC and ICC. Jeremy specialises in arbitration involving technical subject matter and his cases have ranged from chemical compounds used in deodorants to chemical processes. Many of his arbitration cases involve substantial damages claims.

Jeremy was past Chair of the MARQUES Dispute Resolution committee and is a member of various INTA committees.

Career

LLB (Law)/BA (Politics), Victoria University of Wellington

Qualified Barrister and Solicitor of the High Court 2002 (New Zealand)

Advocaat, bij de Balie te Brussel

Qualified Registered Patent Attorney 2005 (New Zealand)

Qualified 2008 (England and Wales)

Partner 2014

Admitted in Republic of Ireland (non-practising)

Publications

Biotech Review of the Year