Melissa Tehrani

Career

Melissa Tehrani is a partner in Gowling WLG's Montréal office and the leader of the firm's National Advertising & Regulatory Group – the largest, most awarded and recommended advertising and marketing law practice in Canada. Recognized in The Canadian Legal Lexpert® Directory, Melissa is a trusted legal advisor for many of the country’s leading brands and agencies.

Harnessing experience across a number of industry sectors – including consumer goods and retail, financial services, automotive and telecommunications – she focuses her practice on the following areas:

Advertising campaign reviews and pre-approvals for various media channels

Influencer marketing and sponsorship agreements

Greenwashing and environmental claims review

Contests and promotions design

E-commerce

Consumer protection law compliance

Class action litigation

Packaging and labelling

Loyalty program development and compliance

Children’s advertising

Quebec French language requirements

Class action litigation

Data protection and privacy law

Outside of her work with clients, Melissa is a respected thought leader and frequent speaker in advertising law, and is regularly sought by media – including CBC, BNN Bloomberg, CityNews and the Montreal Gazette – to provide insight and context on an array of advertising-related issues in the public eye. She is also a recurring speaker at Lexpert magazine's annual Advertising and Marketing Law and Social Media Law conferences, as well as at conferences presented by the Law Society of Ontario, the Intellectual Property Institute of Canada, the Ontario Bar Association and OsgoodePD.

In addition to her speaking appearances, Melissa writes on a range of topics related to her practice. She authored the Canadian chapter of International Advertising Law (Wolters Kluwer) and is a contributing author of Advertising and Marketing Law in Canada (LexisNexis).

She is also co-editor of, and frequent contributor to, Gowling WLG's AdBytes: Advertising & Product Regulatory publication, and sits on the Advisory Committee for How2Recycle (GreenBlue).