René Bissonnette
Canada Guide 2025
Band 3 : Advertising & Marketing
Email address
[email protected]Contact number
416-862-3647Share profile
Band 3
About
Provided by René Bissonnette
Practice Areas
René Bissonnette is a partner in the Toronto office of Gowling WLG. He focuses his practice on matters at the interface of advertising, marketing and entertainment law.
René provides practical advice and cost-effective risk management solutions. Fluent in English and French, René regularly advises clients on:
• Negotiating spokesperson, sponsorship, talent and co-promotion agreements
• Dealing with talent union (e.g. ACTRA) matters
• Responding to Ad Standards complaints
• Creating influencer marketing and native advertising content
• Structuring online consumer transactions and rewards programs
He is a lecturer at Osgoode Hall Law School, Ryerson’s Digital Media Zone and Schulich’s School of Business.
Career
Year of Call: 2011 – Ontario
Professional Memberships
Member of the Ad Standards Council
Publications
Co-editor of the Food, NHP & Cosmetic newsletter
Chambers Review
Canada
René Bissonnette has wide-ranging experience in advertising, marketing and entertainment. Based in Toronto, he advises clients on product promotion campaigns as well as packaging and labelling reviews and a variety of other matters.
Strengths
Provided by Chambers
"I am always very impressed with René's impeccable legal knowledge and dedication to us as a client."
"René Bissonnette has been a tremendous source of support for me. He is flexible and incredible at strategy and drafting things."
"I am always very impressed with René's impeccable legal knowledge and dedication to us as a client."
"René Bissonnette has been a tremendous source of support for me. He is flexible and incredible at strategy and drafting things."
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Gowling WLG (Canada) LLP
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