Paul S. Rhee
Asia-Pacific Guide 2025
Band 4 : Competition/Antitrust
Email address
[email protected]Contact number
82 2 6003 7532Share profile
Band 4
About
Provided by Paul S. Rhee
Practice Areas
Antitrust & Competition, Antitrust & Competition Litigation, Antitrust & Competition Compliance, Merger Filings, Regulation on Conglomerates ∙ Holding Companies, Unfair Affiliate Transactions, Cartel, Unfair Trade Practices, Consumer Protection, Abuse of Market Dominance, Terms and Conditions ∙ Labeling and Advertising, Distribution, Subcontracting
Career
Paul S. Rhee is the senior foreign attorney (partner) in the highly-ranked and award-winning Antitrust and Competition Practice Group at Yoon & Yang LLC in Seoul, Korea, which has been designated since 2008 as an ‘ELITE’ competition practice in Korea by Global Competition Review (GCR) with listing as a GCR 100 law firm and, in 2018, won the GCR Awards for “Regional Firm of the Year: Asia-Pacific, Middle East and Africa” and In-House Community Asian-Mena Counsel Firm of the Year.
Paul has been practicing in Korea for over 20 years, advising multinational corporations on all aspects of their Korean business while primarily focusing on antitrust matters involving interface between antitrust law and intellectual property rights, corporate leniency program, merger control, criminal prosecution, private damage claims, administrative appeals, internal audits/investigations and compliance/training. He has extensive experience representing multinational corporations in Korea Fair Trade Commission (KFTC) investigations concerning abuse of dominance, unfair trade practice (including subcontracting), false advertising, merger control and domestic and international cartels in various industries. He also has extensive experience in M&As involving serious antitrust issues such as cartels and merger clearance.
At Yoon & Yang Paul led his team in successfully representing United Technologies in the KFTC’s merger investigation into its acquisition of Raytheon, Goodrich and Rockwell Collins, which resulted in KFTC’s unconditional approval and was honored with the GCR Awards 2019 for “Merger control matter of the year – Asia-Pacific, Middle East and Africa.” He also led his team in successfully representing Microsoft in the KFTC’s merger review investigation into its acquisition of Nokia’s mobile device business, which resulted in the first consent decree in a merger review case in Korea and was honored with the GCR Awards 2016 for “Merger control matter of the year – Asia-Pacific, Middle East and Africa.” He also led his team in representing multinational companies in numerous domestic and international cartel investigations that resulted in successful applications for KFTC’s corporate leniency and amnesty plus programs, which resulted in full or partial exemption of administrative fines and immunity from criminal prosecution.
Since 2017, Paul has been a ranked lawyer for Competition and Antitrust by Chambers & Partners Asia-Pacific. In 2023, he was selected by Thomson Reuters' Asian Legal Business for Korea Super 30 Lawyers. In 2015, 2017, 2018 and 2021, Paul was the winner of the Law Business Research’s Lexology Client Choice Award in Competition & Antitrust for South Korea. He has been a contributing author from Korea covering competition practice areas for LexisNexis UK’s LexisPSL Practice Note, Thomson Reuters Practical Law Global Guide, and Chambers and Partners’ Global Practice Guide.
Professional Memberships
Admitted to the bar, Washington, D.C. (1998); Connecticut (1997)
Publications
South Korea Section, Chambers and Partners’ Global Practice Guide – Merger Control (Co-author), 2019, 2020, 2021, 2022, 2023
South Korea Section, LexisNexis UK's LexisPSL Practice Note on Competition (International Cartel Enforcement & Merger Control) (Co-author), 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023
South Korea Chapter, Thomson Reuter’s Practical Law Global Guide, Competition and Cartel Leniency (Co-author), 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023
Euromoney/Legal Media Group’s Expert Guides: Competition and Antitrust, “Korea Fair Trade Commission’s Right Balance in Regulating SEPs and De Facto SEPs” (Co-author), 2018
Global Competition Review’s “Know-How Private Antitrust Litigation – Korea” (Co-author), 2014, 2015, 2016
LexisNexis UK's Doing Business in Korea (Co-author), 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023
“South Korea: Cartels and its Aftermath,” The American Lawyer (Co-author), May 2014
“South Korea Q&A Chapter,” Thomson Reuters’ PLC Cross-border Mergers & Acquisitions Handbook (Co-author), 2009, 2010, 2011, 2012/2013
“Korean Chapter,” The International Comparative Legal Guide to: Cartels & Leniency, Global Legal Group (Co-author), 2010, 2011, 2012, 2013, 2014, 2015
“Korean Antitrust Regulations,” South Korea Chapter, The Guide to Competition and Antitrust, International Financial Law Review (Co-author), 2008, 2009, 2010
“Overlapping Regulations by Sector-specific Regulators and the Competition Authority in South Korean Telecommunications and Financial Industries,” CUTS Centre for Competition, Investment & Economic Regulation (Co-author), November 2013
South Korea Chapter, Global Legal Group's International Comparative Legal Guide to: Cartels & Leniency (Co-author), 2010, 2011, 2012, 2013, 2014.
Work Highlights
ANTITRUST
[Merger Control]
Represented both Symbio and Schaeffler in a merger filing to establish a joint venture for hydrogen fuel cell parts business
Represented PSA Automobiles (forrmerly Peugeot and now part of Stellantis) in a merger filing to acquire a substantial stake in Symbio, the hydrogen fuel cell joint veture between Michelin and Faurecia/Forvia
Represented Raytheon Technologies Corporation in a merger filing to establish a joint venture with Saudi Aramco for cybersecurity business
Represented ALD in a merger filing to establish a joint venture with Mitsubishi UFJ Lease & Finance for vehicle leasing and fleet management business
[Cartel]
Represented a leading multinational software company’s Korean subsidiary in the KFTC’s 3-year investigation into public procurement bid-rigging, which resulted in a non-violation decision
Represented a leading multinational machine component manufacturer's Korean subsidiary in the KFTC’s 4-year investigation into the domestic conveyor belt cartel, which resulted in full immunity under the KFTC’s corporate leniency program and full exemption of administrative surcharge in another cartel investigation under KFTC’s amnesty plus program (first time for full exemption of administrative surcharge under KFTC’s amnesty plus program), and in a follow-on damage action filed by major Korean customers
Represented a leading multinational machine component manufacturer's Korean subsidiary in the KFTC’s 2-year investigation into the domestic crawler/track cartel, which resulted in full immunity under the KFTC’s corporate leniency program and amnesty plus benefits in another cartel investigation
Represented a leading multinational elevator manufacturer's Korean subsidiary in the KFTC’s 3-year investigation into the domestic elevator/escalator cartel (at the time, one of the longest running cartel investigations in Korea), which resulted in partial immunity and substantial reduction in administrative surcharge under the KFTC’s corporate leniency program, and in a 7-year follow-on damage action filed by a major Korean customer in the trial and intermediate appellate courts and the Korean Supreme Court
[Abuse of Market Dominance]
Represented an interested party in an investigation by the KFTC into an alleged abuse of market dominant position by Google and its Android operating system
Represented Qualcomm in an investigation by the KFTC into an alleged abuse of market dominant position
Represented Riiid, a Softbank Vision Fund-backed AI education technology company, in acquiring Qualson, a leading English language learning and content provider based in Korea
M&A
Represented a party bidding to acquire TmaxSoft
Represented Camso Inc. in its sale to Compagnie Generale des Etablissements Michelin SCA regarding Korean aspects of the transaction
Represented Oriental Brewery Company in acquiring a leading Korean craft beer maker
Represented Camso Inc. (formerly Camoplast Solideal Inc.) in selling its Korean subsidiary to Kamur Partners Private Equity for KRW 37,000,000,000
Languages Spoken
English and Korean
Experience
2002-present: Yoon & Yang LLC
2006-12: Vice-Chairman, Legal Services Committee, The European Union Chamber of Commerce in Korea
2001-02: Horizon Law Group, Seoul, Korea
1998-00: Kim & Chang, Seoul, Korea
1996-97: Lambert Armeniades & Lee (now Mayer Brown LLP’s Paris office), Paris, France
Education
Syracuse University, College of Law
J.D.
1996
University of California, Berkeley, Political Science
B.A.
1991
Awards
Leading Individual, Competition/Antitrust
Chambers and Partners Asia-Pacific
2024
Leading Individual, Competition/Antitrust
Chambers and Partners Asia-Pacific
2023
Leading Individual, Competition/Antitrust
Chambers and Partners Asia-Pacific
2022
Leading Individual, Competition/Antitrust
Chambers and Partners Asia-Pacific
2021
Leading Individual, Competition/Antitrust
Chambers and Partners Asia-Pacific
2020
Leading Individual, Competition/Antitrust
Chambers and Partners Asia-Pacific
2019
Leading Individual, Competition/Antitrust
Chambers and Partners Asia-Pacific
2018
Leading Individual, Competition/Antitrust
Chambers and Partners Asia-Pacific
2017
Litigation Star, Competition/antitrust
Benchmark Litigation Asia-Pacific
2024
Korea Super 30 Lawyers
Thomson Reuters' Asian Legal Business
2023
Client Choice Awards, Competition
Lexology
2021
Client Choice Awards, Competition
Lexology
2018
Client Choice Awards, Competition
Lexology
2017
Client Choice Awards, Competition
Lexology
2015
Merger control matter of the year – Asia-Pacific, Middle East and Africa for United Technologies - Rockwell Collins transaction
GCR Awards
2019
Leading Practitioner, Competition and Antitrust
Expert Guides
2018
Legal Expertise: Enabling business growth for Hoya - Performance Optics transaction
Financial Times’ FT Asia Pacific
2018
Merger control matter of the year – Asia-Pacific, Middle East and Africa for Microsoft – Nokia transaction
GCR Awards
2016
Only Recommended/ Endorsed Attorney from South Korea, Competition Law Experts
International Legal Media’
2015
Which Lawyer?, Competition/Anti-trust
PLC
2014
Which Lawyer?, Competition/Anti-trust
PLC
2013
Which Lawyer?, Competition/Anti-trust
PLC
2012
Which Lawyer?, Competition/Anti-trust
PLC
2011
Which Lawyer?, Competition/Anti-trust
PLC
2010
Which Lawyer?, Competition/Anti-trust
PLC
2009
Chambers Review
Asia-Pacific
Paul Rhee maintains an active contentious and litigious antitrust practice. He advises clients on merger clearances and handles the competition law aspects of joint ventures, in addition to representing parties in damages lawsuits brought in relation to cartel activity. He typically acts for US-based corporations.
Strengths
Provided by Chambers
"He navigates through complex issues to find the practical solutions clients need and expect."
"He navigates through complex issues to find the practical solutions clients need and expect."
Articles, highlights and press releases
2 items provided by Yoon & Yang LLC
KFTC's Amended Cartel Leniency Guidelines
The Korea Fair Trade Commission (“KFTC”) has started enforcement of the amended Cartel Leniency Guidelines (Guidelines”) on June 10, 2021.
Korean Competition Law to Undergo Complete Overhaul
The amendment bill to comprehensively overhaul the Monopoly Regulation and Fair Trade Act (“MRFTA”) was passed by the National Assembly on December 9, 2020 and will become effective in December of 2021.
KFTC's Amended Cartel Leniency Guidelines
The Korea Fair Trade Commission (“KFTC”) has started enforcement of the amended Cartel Leniency Guidelines (Guidelines”) on June 10, 2021.
Korean Competition Law to Undergo Complete Overhaul
The amendment bill to comprehensively overhaul the Monopoly Regulation and Fair Trade Act (“MRFTA”) was passed by the National Assembly on December 9, 2020 and will become effective in December of 2021.