Sanjay Notani
Asia-Pacific Guide 2025
Band 1 : International Trade
Band 1
About
Provided by Sanjay Notani
Practice Areas
International Trade & Customs
Export Control, Sanctions and National Security
Data Privacy
Climate and Sustainability
Government & Regulatory
Career
Sanjay Notani is a Partner at ELP and co-heads the International Trade & Customs practice. His advisory work includes, appellate litigation to obtain trade remedial reliefs from unfairly traded imports in anti-dumping, countervailing and safeguard duty proceedings (Trade Remedial Actions) pertaining to inbound and outbound levy of duties, and disputes arising from Free Trade Agreements (FTA’s)/Regional Trade Agreements (RTA’s) including disputes at the World Trade Organization (WTO) representing India. Sanjay also provides trade advice on various FTA’s/RTA’s being negotiated and signed by India. The scope includes analysis of all the matters that constitute an import or export declaration including valuation, classification, country of origin, marking and labelling, qualification for the relevant Free Trade Program/Agreement and Free Trade zone issues. He assists clients in responding to customs notices, conducting internal compliance reviews, pursuing customs rulings and advising on topics such as regulatory barriers.
He has advised businesses and industry associations on a wide array of issues related to SPS and TBT (Non-Tariff Barriers) with a predominant focus on market access challenges to agri-business, labelling requirements and technical regulations. Sanjay implemented and led a research project on monitoring of SPS measures that are likely to be WTO law incompatible. Sanjay is also representing companies and advising Governments on the standards imposed on products ranging from steel, chemicals, medical devices and certain IT Products by the Bureau of Indian Standards.
Sanjay has in-depth experience in advising various multinational companies on import and export control as well as licensing issues, specifically the dual use of goods and technologies regulations (Export Control Regulations (SCOMET)) maintained by the Ministry of Commerce, the Ministry of Defence, the Ministry of External Affairs and other allied Ministries.
He also has regulatory and advocacy experience in India’s emerging legal landscape in the evolving technologies space and advises clients on issues concerning privacy, e-commerce, data localization and digital tax. Sanjay provides strategic legal and commercial advice to corporates, trade bodies and governments on the inherent challenges in doing business globally, including the strategies to be adopted by Global Value Chains (GVC).
Awards
Global Elite Thought Leader for Trade and Customs
Lexology
Leading Individual for International Trade
Legal500
The A List
India Business Law Journal
Chambers Review
Asia-Pacific
Sanjay Notani is particularly well known for his handling of anti-dumping investigations. He also assists clients with procuring export licences as well as advising on free trade agreements. He co-heads the practice and is based in Mumbai.
Strengths
Provided by Chambers
"Sanjay is extremely knowledgeable on domestic and international trade law. He translates that knowledge into practical useable advice."
"Sanjay Notani is extremely well-networked, grasps the issue quickly and drives a strong strategy."
"Sanjay is extremely knowledgeable on domestic and international trade law. He translates that knowledge into practical useable advice."
"Sanjay Notani is extremely well-networked, grasps the issue quickly and drives a strong strategy."